A recent report from comScore shows that both Facebook and Twitter grew by leaps and bounds in the last year.

Facebook finished 2009 with a total of 112 million visitors, a 105% increase over 2008.  Meanwhile, Twitter ended 2009 with just over 20 million visitors–a whopping 900% from just 2 million visitors in 2008.

SocialNetworks

Perhaps even more impressive is the fact that Facebook improved in nearly every possible usage metric in the last year:

Facebook_Usage

The two statistics that really stand out to me at the average visits (over 27) and the average minutes per visitor (nearly 250)!  Not only are the total number of users increasing exponentially, but the time spent on Facebook by users has skyrocketed as well.

So what does this all mean for your business?

First off, you can’t ignore Social Media.  Nearly 80% of Internet users visited a social networking site in 2009 and social networks accounted for 11% of all time spent online.  Social Media allows you the opportunity to custom tailor messages to specific demographics and reach people outside the office.  While it’s not a silver bullet lead generation strategy, it is definitely something you should explore for a well-rounded marketing plan.

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