Barton Staffing Solutions, which provides light industrial, warehouse, packing and administrative staffing services to the Chicago suburbs of Aurora, Joliet/Crest Hill, Hanover Park and Melrose Park looked to Haley Marketing to revamp their highly outdated website. They recognized that they needed to better educate their clients and candidates on the services they offer. Barton wanted the site to be attractive to their users and easy to navigate. The site was designed with dark blue as the main color and lime green accents to call attention to important elements on the site.
The new site features homepage animation that immediately lets the user who is visiting them for the first time know who their target audience is and what kinds of positions are available and why working with Barton will be a good decision. Their latest open positions and blog postings feature prominently on the homepage.
Clean and concise copy on the Services and Job Seekers pages lay out for the user why Barton’s 15 years of experience in the Chicago market can help them flesh out their workforce or find a better job.
Job Seekers can take advantage of Barton’s fully searchable and filterable job board to find the right job that suits their skills in their area. The job board launched with Haley Marketing’s newest version and features full search engine optimization, bringing greater presence for Barton’s light industrial staffing services on Google, Bing and Yahoo.