The Challenge: Standing out in a crowded market

Our client, a Pennsylvania based clerical and professional staffing service, was struggling with a combination of a market in recession (this case occurred during 2002) and a highly competitive market where commodity pressures were driving down margins.

Haley Marketing was called to provide a marketing campaign that would:

• Allow our client to differentiate their services.
• Raise the level of selling within their organization.
• Capture the attention and interest of decision-makers.
• Close new business.

The Solution: HaleyMail PLUS – an integrated campaign
                      combining direct mail, e-mail and sales follow-up.

1. A three part direct mail campaign to capture the attention of decision-makers, teach people about the strategic value of staffing, and create a favorable first impression.
2. A scripted sales follow-up process to secure appointments and begin dialogs with decision-makers.
3. Ongoing nurturing using a monthly e-mail newsletter, quarterly postcards, and one-to-one sales follow-up materials to keep our client top-of-mind.

The Results: $537,000 in new business!

The 250 prospects targeted for this marketing effort yielded $537,412 in new sales for our client (and that doesn't even count the ongoing business). Through a combination of persistent marketing and strong follow-up, this marketing campaign produced a return on investment that exceeded 5,500%!