Sustainable Competitive Advantage
Competitors can copy your products and services, and lower prices, but they can never duplicate the relationships you have with your customers. Strong relationships are your one and only source of sustainable competitive advantage.
For marketers, the implications are obvious. You must create and nurture life-long bonds with customers. You should implement a process of relationship marketing.
What is relationship marketing?
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Creating customers for life
Relationship marketing
is all about building customer bonds. Rather than
emphasizing products or services, focus on people.
What can you do to help your customers succeed?
What can you do to make people want to do business
with you--over and over again?
Don't
give up now >
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