The goal:

Enhance relationships with clients to build life-long customers.

Challenges:

• Deepening relationships with existing contacts in client companies
• Broadening relationships with new contacts in client companies
• Encouraging greater use of your products and services
• Cross-selling

Solutions:

• Add value by sharing useful information
• Stay in-touch with all relevant contacts and occasional users
• Show clients how to achieve the best results from your services
• Reinforce the value you deliver
• Remind clients of all your capabilities
• Actively solicit feedback to discover opportunities for improvement
• Stay in-touch and top-of-mind until the client is ready to buy again
• Seek referrals

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