The goal:

Retain top candidates and encourage referrals.

Challenges:

• Cost-effectively communicating with candidates
• Differentiating your company from the competition
• Building trust and credibility
• Encouraging referrals
• Keeping your service reps from being overwhelmed with calls

Solutions:

• Capture e-mail addresses at every point of candidate contact
• Implement e-newsletter to cost-effectively stay top-of-mind
• Differentiate by showing real concern for candidates' career needs
• Encourage referrals by actively promoting relevant job openings and
  asking for referrals
• Personally contact top candidates on a periodic basis, through one-to-one telephone contact and/or special events
  

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