The goal:

Convince all the people who influence decision-makers to heartily endorse your company.

Challenges:

• Finding the time to stay in-touch with all influencers
• Differentiating your business
• Proving the value your company delivers
• Seeking endorsements

Solutions:

• Show each influencer audience how you add value
• Demonstrate sincere desire to help influencer
• Build credibility by sharing results
• Show influencers how to achieve the best results from your services
• Actively seek feedback to uncover potential problems
• Ask for referrals and endorsements from satisfied clients