Client: Diversified Staffing

Challenge:

Capture the attention of construction company owners, get them interested in construction staffing, and position Diversified as construction staffing specialists. This humorous tri-fold mailer is the first in a three-part campaign. The front of the mailer features an image of our own version of "Tony Soprano" in front of some poor guy who's stuck in a cement block. The headline simply states: "Nice Craftsmanship". The inside copy reads: "Must be Diversified Staffing" "Construction staffing for (almost) any need."