Content

Typically, the hardest part about conducting an e-mail newsletter campaign is finding the right content—the kind of information that adds value, educates, and effectively positions you. The kind of information your clients and prospects really want.

Haley Marketing offers several alternatives for the production of your content, including:

• Our library of over 400 staffing, HR and management articles
• Original content written to your specifications
• Content sourced from 3rd party providers (we can provide you with access to more than 10 million articles from 4,000+ publications)

Dedicated Marketing Advisor

Our Marketing Advisors will work with you to manage all the details of your e-marketing efforts. They will help you plan your e-mail marketing strategies, recommend content selections, and custom write your e-mail communications. They will also work with you to develop strategies for building your opt-in lists.

Professional design

Our graphic artists will create a look that fits your corporate personality
and your marketing objectives.

HaleyMail account

HaleyMail is our proprietary e-mail marketing application. You'll be able to use your account
to manage the implementation of your e-marketing efforts. HaleyMail's capabilities include:

• List management
• Content management
• InstantMail
• Custom micro site
• Opt-in / Opt-out processing
• Automated CANSPAM compliance
• Detailed tracking (bounces, opens, clicks)