How HaleyMail Plus Works

HaleyMail Plus is a complete marketing campaign that integrates direct mail, a sales follow-up process, permission-based e-mail marketing, and drop-off materials.
Step 1: Capture Attention

The campaign starts with a three-part direct mail program to:

• Capture the attention of decision-makers.
• Teach people about the value of staffing services.
• Create a favorable first impression of your company.

The goal of this stage is to increase awareness of your company,
differentiate your services, and turn cold leads into warm prospects.

Step 2: Get Appointments

You'll get a scripted sales follow-up process to help you secure appointments and begin a dialog with decision-makers. Using this process, your sales representatives will try to contact everyone who received your fast track.

Step 3: Nurture to Stay Top-of-Mind

Your campaign includes everything you get in HaleyMail. Plus, quarterly postcards and one-to-one sales follow-up material to keep your business top-of-mind. The quick and insightful tips contained in these materials will serve to further differentiate you from your competitors and help strengthen the relationship with your clients.

Simply put, HaleyMail Plus will open dialog with staffing decision-makers, strengthen existing relationships, help you get appointments and keep you top-of-mind.

Step 4: Drive Response

• Monthly articles with follow-up
• HaleyMail site features
• Offers
• Coaching
• InstantMails