Client: Mack & Associates

Challenge:
Differentiate Mack & Associates from hundreds of local competitors.

Technically, this isn't a postcard, it's actually a greeting card. This card is the first in a series of four cards that promoted Mack & Associates' core values.

Each card features a single core value with a fun and colorful outside graphic. Inside, the core value is defined along with copy that discusses how that value enables Mack & Associates to deliver superior results to their clients.

Each greeting card contained a business card with a simulated personal note on the back of the card to the recipient.