Get more appointments

Create a great first impression. Get past HR. And turn prospects into raving fans who can't resist doing business with you.

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Stay top-of-mind

Ever lose a sale because you weren't at the right place at the right time?

Never again! Keep your name in front of prospects, position yourself as an expert...and make sure NO ONE ever forgets you!

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Stop being treated like a commodity

Wipe out the preconceived notions people have about what you do and take a different approach to radically change how you're seen.

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Sell higher margin solutions...

Had enough of being asked "what's your price?" or losing business to some low-balling fool?

Start promoting the economic value of your services to the right decision makers.

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Make your sales reps more productive

Paying your reps too much for too few results? Then give them the tools that will ENSURE more SUCCESS.

Get more appointments. Close more deals. And sell more profitable services.

Use these tools to maximize the ROI on your sales efforts:

Lower your recruiting costs

STOP being held hostage by the job boards. Put technology in your corner to reduce you cost per candidate by as much as 90%.

These tools can get you more candidates for less:

Get more referrals

Better candidates...for FREE. What could be better than that?

To get more referrals, try these tools:

Improve response to your recruiting

98% of job postings stink. Stop throwing your recruiting down the toilet by making a few intelligent changes.

Here's how we can help:

Learn the basics of marketing

Email or direct mail? How do you build a great website? How do you measure ROI?

From strategy to tactics, our site offers FREE advice on just about everything you could want to know about marketing.

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Create the right marketing strategy

What's the best way to sell staffing? How can you differentiate your services?

Discover dozens of ideas and proven strategies for marketing your firm.

Get FREE advice

Get a free newsletter. Get a free blog. Get your questions answered for free.

Great marketing is as easy as calling 1-888-696-2900.

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The Theory of Relationship Building

A strategy of nurturing
Nurture (nur'cher) v. 1. To care for, tend, and develop through the stages of growth. 2. To educate.

Lifetime customers are not won overnight. Long-term, profitable customer relationships must be carefully planned and managed.

Nurturing is a philosophy; a strategy for maximizing customer yield. The process is easy to understand:

  1. Get to know the people you're trying to reach-learn their motivations
  2. Show these people you care about what matters to them
  3. Communicate with value not hype; build trust by being honest and direct

Every audience is different. How you nurture depends on the type of decision-maker you are trying to reach, and the existing relationship you have with that person. Craft your nurturing to fit the needs (and interests) of the recipients. For example, if you are marketing to CEOs, demonstrate your impact on the bottom line. If you are marketing to HR managers, show how you can reduce costs and make their life easier.

Nurturing is all about persistence. The key to a successful nurturing process is to keep you top-of-mind until the customer is ready to buy. To see how nurturing works with specific types of audiences, click below.

Nurturing Prospects

The goal:

Turn suspects into prospects and prospects into clients.

Challenges:

  • Reaching the decision-makers
  • Differentiating your business from the competition (or current supplier)
  • Teaching people how and why to use your products and services
  • Building trust and credibility
  • Maximizing the productivity of your sales reps

Solutions:

  • Create interest with attention grabbing packages and irresistible offers
  • Stand out by consistently delivering value rather than making claims
  • Differentiate with professional, persistent communications
  • Demonstrate your understanding of the prospect's needs and interests
  • Prove your ability to deliver by leveraging client success stories
  • Eliminate cold calls using telemarketing and direct mail to open doors
  • Stay in-touch and top-of-mind until the prospect is ready to buy
  • Keep sales reps focused on top prospects with very little expense

Nurturing Clients

The goal:

Enhance relationships with clients to build life-long customers.

Challenges:

  • Deepening relationships with existing contacts in client companies
  • Broadening relationships with new contacts in client companies
  • Encouraging greater use of your products and services
  • Cross-selling

Solutions:

  • Add value by sharing useful information
  • Stay in-touch with all relevant contacts and occasional users
  • Show clients how to achieve the best results from your services
  • Reinforce the value you deliver
  • Remind clients of all your capabilities
  • Actively solicit feedback to discover opportunities for improvement
  • Stay in-touch and top-of-mind until the client is ready to buy again
  • Seek referrals

Nurturing Candidates

The goal:

Retain top candidates and encourage referrals.

Challenges:

  • Cost-effectively communicating with candidates
  • Differentiating your company from the competition
  • Building trust and credibility
  • Encouraging referrals
  • Keeping your service reps from being overwhelmed with calls

Solutions:

  • Capture e-mail addresses at every point of candidate contact
  • Implement e-newsletter to cost-effectively stay top-of-mind
  • Differentiate by showing real concern for candidates' career needs
  • Encourage referrals by actively promoting relevant job openings and asking for referrals
  • Personally contact top candidates on a periodic basis, through one-to-one telephone contact and/or special events

Nurturing Influencers

The goal:

Convince all the people who influence decision-makers to heartily endorse your company.

Challenges:

  • Finding the time to stay in-touch with all influencers
  • Differentiating your business
  • Proving the value your company delivers
  • Seeking endorsements

Solutions:

  • Show each influencer audience how you add value
  • Demonstrate sincere desire to help influencer
  • Build credibility by sharing results
  • Show influencers how to achieve the best results from your services
  • Actively seek feedback to uncover potential problems
  • Ask for referrals and endorsements from satisfied clients