Haley Marketing Group

Haley Gives BrightStaff a Shining New Web Presence

Victoria Kenward — Tue, 21 May 2013 20:31:59 +0000

This is a new company founded by a group of people with significant experience in staffing in their geographic area and areas of expertise. They needed to develope a web presence quickly and efficiently to allow them to maintain the focus on developing this new company. This site was live with two weeks of the project start.

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Haley Marketing Announces Updated SEO Guide for Staffing

David Searns — Tue, 21 May 2013 13:17:57 +0000

For Immediate Release
May 20, 2013
Williamsville, NY

Free 2013 SEO Guide for Staffing Firms

Haley Marketing, the largest content marketing and website development firm serving the temporary staffing and executive recruiting industries, announces the release of an updated, Staffing Website Optimization 101 Guide, an introductory guide to search engine optimization (SEO) specifically for staffing and recruiting firms.

The world of SEO is in a constant state of change. That’s why Haley Marketing has updated their Staffing Website Optimization Guide for 2013.

“Over the last year, we have seen several very substantial changes to the algorithms that Google and Bing use to determine search rank,” said Brad Smith, Director of SEO and Social Media for Haley Marketing. “We have updated our SEO recommendations to highlight the importance of continually updating your website with great, keyword-rich content. As the search engines continue to look to social media conversations as a ranking signal, we also explain the importance of becoming a socially relevant company.”

Haley Marketing’s staffing SEO guide provides staffing professionals with an introduction to SEO concepts, and it walks the reader through the process of getting their websites ranked highly with Google, Yahoo, Bing and other search engines.

Staffing Website Optimization 101 includes:

What is SEO and why is it important?
How to select the right keywords
Three main elements of Meta-Data
Writing killer content
Growth of content marketing and social media relevance
Analyzing the results for your SEO program

Staffing Website Optimization 101 can be downloaded for free from:
http://www.haleymarketing.com/idealab/ebooks/staffing-seo-101/

Haley Marketing’s services include:

Website design
Direct mail campaigns
Content marketing
Blog writing and social media marketing
Search engine optimization
Corporate identity & creative services
Marketing strategy

For more information, please visit Haley Marketing at www.haleymarketing.com or call 1.888.696.2900.

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High Value and Social Sharing for The Ceres Group

Victoria Kenward — Mon, 20 May 2013 20:11:22 +0000

The Ceres Group was looking for a website that was professional and could be live very quickly without breaking the bank. They wanted to post thier active jobs and be able to not only distribute to social media outlets but also encourage their candidates to share jobs as well. This was accomplished using the Haley Marketing Group job board on a value site.

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NRI Modernizes Site

Rob Eisman — Fri, 17 May 2013 20:42:56 +0000

Client wanted to modernize his site and bring more attention to their five divisions, especially government for which they had recently become a GSA Schedule holder. We highlighted the divisions in the slideshow animation and by adding a special navigation bar to the starter design to provide direct links to each industry. These divisions are further highlighted on the contact us page with accordion dropdowns in the sidebar that feature NRI’s office locations. The look is clean with a white background and the images in the slideshow are vignetted to create a soft personal feel. The blue from their logo is used to call users’ attention to important items on each page and a burgundy accents the pages.

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Who’s Going to Win – You? Or Your Competition? What Google’s New Maps App Means for Your Firm

Jenny Keller — Fri, 17 May 2013 12:00:27 +0000

Every time Google holds a press conference or a launch party, businesses hold their breath to see what they are rolling out “this time” to see how it will impact their business. Google (and all search engines) are constantly altering their algorithms, features, and products in an effort to deliver more relevant and higher-quality results. This is great for consumers, but can leave businesses scrambling.

This week the world was able to get a glimpse at the new Google Maps App when it leaked early. As technology mavens drooled, the business community took a deep breath and buckled down to figure out how it will impact their companies.

The new app is more dynamic and socially driven. The map (and anything you search for or navigate to) will be tailored to each individual user by making travel and destination suggestions. All of this is generated by taking cues from your navigation and search history, as well as your personal reviews and behavior.

What Does This Have To Do With Staffing?

If a user of the app searches for “Employment Agency in XYZ City,” the app will deliver a list based upon the individual’s unique history, what their friends have recommended on Google+ Local (formally known as Google Places), and results whose company G+ page is well optimized. That means each and every user may have a different search result.

Obviously you can’t do anything to control an individual’s unique search history or their friends’ Google+ activity, but you can position your company to be considered a viable option by having a well optimized and active G+ company page. If you don’t and your competitor does, you’re going to miss out on potential candidates and clients.

So, to keep this from happening, here are a few tips to follow:

Create or claim a page for your business on Google+.
Optimize the page by including relevant and keyword-rich details in the description.
Upload company pictures such as a logo, picture of your building, or a few other relevant pictures (remember, keep it professional!).
Complete all of the details (if possible). This includes contact information, email, web address, hours, and categories.
Once the page is setup and has been verified by Google, get active and post frequent updates from the page! Consider sharing your company’s blog posts or other company news from the page.
Request that your clients and candidates leave you reviews or “star” your business (a higher score means you rank higher in results!). Make this easy for them by providing them a link to the page and instructions on how to leave a review.

Even though Google will deliver unique results for each app user, you can quickly leave your competition in the dust by ensuring you have a properly optimized listing. Need some help with this? Contact the staffing industry’s social media and SEO gurus to help get your firm ready for the new Google Maps release.

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Haley Launches New Website for SJS Executives

Victoria Kenward — Thu, 16 May 2013 19:58:17 +0000

SJS Executives was looking to update their website with teh objective of continuing to expand and grow their company to become an effective and reliable solutions partner to the federal government and to the commercial marketplace. SJS Executives provides professional services and solutions to the defense, aerospace, homeland security and private industry sectors. They are a SBA Certified 8(a), SDB, SDVOSB & Virginia SWAM business. They selected to implement a Value Site with custom imagery and add copywriting services to control budget without compromising the need for a very professional site that represents their military and givenment focus.

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Heather Perrotta – One of Haley’s Newest Superstars!

Matt Faso — Thu, 16 May 2013 19:05:17 +0000

I want to take a moment to welcome Heather Perrotta to the Haley Marketing family.

Heather has been with us since the middle of March and has already proven herself to be an integral and value-added member of the Haley team. As a Project Manager, Heather prides herself in using her stellar project management skills to exceed the needs and expectations of her clients–both internal and external.

Additionally, Heather is a proud mom of two beautiful young children, is an avid runner, and enjoys doing sketches.

Heather had the “good fortune” of having her desk right next to mine, and it’s been a pleasure getting to know her. Here’s Heather with my 7 month old son Bennett during a recent office visit.

Click here to meet the rest of the Haley team. And be on the lookout for more new team member posts soon as we’ve recently added two other new members to our growing team!

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Haley Marketing to Cover Online Branding on Today’s ASAPro Webinar

Brad Smith — Thu, 16 May 2013 15:01:59 +0000

Haley Marketing’s Brad Smith will present today’s ASAPro Webinar:

Online Branding and Reputation Management—It’s More Important Than You Think

Who Should Attend

Staffing Firm owners and recruiters—especially those involved in marketing/sales activities.

Highlights

Keeping your company website up-to-date and relevant to your services is more important than you might think. Posting unrealistic guarantees on your company’s website jeopardizes your chances of receiving liability coverage from insurance companies. This webinar will help you assess whether your website differentiates your company from your competitors in an effective and valid way. Learn how to honestly communicate the features and value-added resources that your potential clients and job seekers seek.

Are you aware of what’s being said about your firm and its staff online? Are you using search engine optimization, social media, and email marketing to drive more inbound leads and recruit higher-caliber candidates? In this ASAPro webinar, find out how to take ownership of your online reputation and position your company in a positive light.

This ASAPro webinar will help you

Turn your website into a finely tuned lead-generation and recruiting machine
Identify social media and other online activities that have the highest return on investment
Drive more inbound staffing and recruiting leads

Presenter
Brad Smith, Haley Marketing Group

This program qualifies for 1.0 continuing education hours toward ASA certification renewal.

Learn more and register>

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Get your picture on your WordPress posts

Rick Bush — Thu, 16 May 2013 12:30:04 +0000

Have you seen blog posts and comments with tiny pictures of the person making the comment, yet yours have just a grey silhouette? These tiny pictures that follow you around the internet are called Avatars. You probably already have them on your facebook or twitter accounts. Now you can have them for all your WordPress posts, too. To make this easy, WordPress created Gravatar.com. The Gravatar service is fast, easy and free.

First, signup at http://en.gravatar.com/ – it’s just your name and email. Make sure you use the email address you also use on your WordPress accounts. If you use more than one, don’t worry, you can add more email addresses to your Gravatar account later.

Second, upload your image.

Third, no wait, there is no third step! You’re done. Within a few minutes your plain, somewhat boring grey silhouette will be replaced by your shiny new picture.

While not every WordPress website takes advantage of Gravatars, many do. If you see the grey silhouettes, it’s likely that they do. If they don’t, ask them to. Usually this is just turning them on in the WordPress control panel.

So take a minute to brand yourself and have fun with it!

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Don’t Be a Service Ostrich

Victoria Kenward — Thu, 16 May 2013 11:30:55 +0000

When it comes to consistently delivering shareworthy service, knowledge is power.

So don’t stick your head in the sand! Use these customer service feedback techniques to gather higher quality information that will prevent service issues and identify opportunities for you to raise the bar in customer service for your recruiting or staffing firm:

Create a killer feedback survey. Sites like SurveyMonkey make it easy to great simple, effective surveys your customers will use. In your survey, ask your most important questions first (in case clients don’t take the time to complete the entire questionnaire). Make sure you offer opportunities for open-ended responses, so that your clients aren’t forced to use rating scales that don’t fit the feedback they want to provide.
Ask the right questions. Think like a customer when writing your questions, targeting their biggest “pain points” in staffing and the service you deliver. If you’re unsure where to start, tons of free online resources are available – including great starter questions you can customize for the needs of your business.
Actively solicit both positive and negative feedback. A well-designed survey should encourage your customers to tell you what you’re doing right, as well as what you could improve upon. Make sure you ask questions to help you: identify new business opportunities; uncover service issues of which you may not have been aware; garner content for testimonials and client success stories.
Put the survey where clients will find it. Don’t relegate your survey to a dark corner on your Contact Us page and call it a day. Include links to the survey on all your primary client materials. Here are a few suggestions: brochures, business cards, order forms, invoices. The more “at bats” your survey has, the higher your response rates will be.
Provide multiple feedback channels. Some people prefer not to fill out surveys, so make sure you welcome their feedback in any form that’s convenient for them – be it a phone call, an email or a face-to-face chat. Remember, the best way to gather as much high quality feedback as possible it to make it as easy as possible for customers (satisfied or disgruntled) to express their opinions.
Train front-line staff to ask for feedback. The people who regularly speak to your clients the most should be trained to ask basic satisfaction questions – daily. If they uncover potential problems or business opportunities, have them escalate the issue to the appropriate person. And if they hear a great comment from a satisfied client, train them to ask for permission to use the feedback in your marketing materials!
Think outside the box. If these efforts don’t produce the results you want, consider holding a focus group or surveying clients via telephone. Proactive measures like these are more expensive, but they may help you gather input from clients you might otherwise never hear from.

The lesson here? Don’t be a service ostrich! Get your head out of the sand and find out what your customers think about you. When you know what your clients are thinking, you are able to fix more problems, retain more clients, win more business and demonstrate your commitment to delivering what your clients truly want.

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