Idea Lab

For most of us in the business world, social media is a great tool to network, build relationships, create a personal or company brand and attract our target clients (or candidates). And when it comes to social media, there are two primary ways you can use it…

It’s inevitable: many customers and prospects question price. Your ability to present your staffing services, justify their cost, and ultimately withstand the price assault depends on how well you carry out these four responsibilities.

Are you losing clients and candidates because of your website? At Haley Marketing, we design staffing websites. Lots of staffing websites (more than 800 at last count). And we regularly track Google analytics on more than 250 sites. As a result, we know the features that are most demanded by employers and job seekers. And we know where people tend to abandon staffing websites.

A very wise marketer, James Cecil, taught me a great lesson about making your company the first to be called. Or, as Jim put it “when your
client suddenly gets hit in the chest with a spear, you want them to think of you as the ONLY spear-removal surgeon in town.”

Blogging takes work. Real commitment. But is it necessary to your business? Do staffing firms really need blogs? Given how few staffing firms have them, the answer must be no, right? But at one time, staffing firms didn’t need a website, or an ATS, or testing software.