Custom Newsletters Warm Your Leads
In today’s business world, few sales are one-call closes. To make the most of your sales efforts, you need an effective and affordable way to:
- Keep yourself top-of-mind
- Position yourself as an expert at what you do
- Build credibility and develop trust
- Create reasons to make follow-up calls
The Solution: Custom Newsletters
And we do all the work for you.
Custom newsletters can educate, add value, differentiate your services and drive response, but they can also be a real hassle to manage! That’s why we offer all the services you need to ensure success, including:
- Concept development
- Data management
- Copy & article writing
- Graphic design
- Email delivery
- Print management
- Tracking & reporting
More than just news.
Complement your newsletter with email marketing, including:
- Seasonal and special occasion eCards
- Promotions and special offers
What You Get
What You Get with Our Custom Newsletters
We write all your content.
Typically, the hardest part about creating a newsletter is finding the time to write great content. Well, that’s what we do. Haley Marketing offers several alternatives to writing your content, including:
- Our library of over 700 staffing, HR and management articles
- Original content written to your specifications
- Blog content (we can write that too!)
- Content sourced from 3rd party providers
- And we can always integrate your content into any newsletter
We make your newsletter look great.
Our graphic artists will create a look that fits your corporate personality and your marketing objectives.
We get your email delivered.
Our programmers are specialists who will code your emails to ensure maximum deliverability.
We provide expert advice & coaching.
Our Marketing Advisors will work with you to manage all the details of your marketing efforts. They will help you plan your marketing strategies, recommend content selections and custom write your newsletter communications. They will also work with you to develop strategies for building your lists.
And we give you a HaleyMail account too!
HaleyMail is our proprietary email marketing application where you’ll be able to manage the implementation of your email marketing efforts. HaleyMail’s capabilities include:
- List management
- Content management
- InstantMail & eCards
- Social media integration
- Custom microsite
- Opt-in / Opt-out processing
- Real-time tracking & reporting
- Automated CAN-SPAM compliance