One of thousands of varieties, the Black Bamboo seed resembles a nut with a very tough skin. After planting, it must be watered and fertilized almost weekly.
To the frustration of the novice farmer, during the first year nothing at all seems to happen.
The second year, the seed is watered and fertilized repeatedly. Yet again nothing appears to be happening. The same process of feeding and watering is repeated through the third and fourth years; still nothing visually happens.
Then, during the fifth year, in the sixth month, the seed opens and a stalk bursts through the ground. Within a period lasting no more than six weeks, the bamboo grows to a majestic height of 20 feet!
The question is when did all this growth really take place—20 feet in six weeks or 20 feet in five years?
No Random Result
We believe the growth was a result of precise events staged over the entire five years. Why? Because at any time during that period, had fertilizing and watering not been maintained, the seed would surely have died.
To get a prospect to think of you first, to get an old customer to think of you in a new way, to get an entire organization to operate more productively or even to change long-standing attitudes and behaviors, the mental changes may require proactive relationship building for a number of years.
And once the effort of the relationship building takes hold, results often measure in double digit percentages. The return on effective relationship development is enormous.