Team Profiles

Marketing geeks? Computer nerds? Writers? Artists? Yup. And damn proud of it. Enjoy getting to know the people behind the staffing industry’s top marketing team.

David Searns

:: CEO

When it comes to marketing a staffing firm, few people know the industry like David. He literally grew up in the business (his Mom and Dad ran a very successful staffing and executive recruiting firm in Upstate New York). Mix in a degree in information systems from Clarkson University, an MBA from The Wharton School, and almost 20 years of marketing and consulting in the staffing industry, and you have someone with the rare ability to combine high-level strategic thinking with real entrepreneurial ingenuity.

Connect with David ::

Victoria Kenward

:: Vice President & COO

Vicki is our queen of shareworthy service. She’s 100% committed to making everything we do a “WOW” for our clients. She’s also a tech wiz and process guru who’s responsible for some of our most innovative web applications, including HaleyMail and our Job Board software. With her degree in Information Systems and leadership training from Xerox, Vicki’s systematic approach to work and amazing attention to detail are a perfect compliment to the rest of our team’s more “creative” approach.

Connect with Victoria ::

Brad Smith

:: Director of SEO & Social Media

What do you get when you combine a Masters in Education, Bachelors in Psychology and Communication with experience in marketing, advertising and PR? The staffing industry’s leading SEO and social media expert, of course! From his origins as a Marketing Advisor to his current role as Director of SEO & Social Media, Brad’s main focus has been working with clients to develop and implement strategic marketing plans. As our resident digital marketing guru, Brad’s job is to make sure that your online presence attracts the attention it deserves (and steals traffic from your competition!).

Connect with Brad ::

Paula Pirrone Zeisz

:: Director of Marketing Education

Paula’s passion is helping people become more successful. After college, she made her mark in the Banking and Financial sector, working her way up to VP level. Paula moved on to become a Partner and Financial Advisor with a large securities firm. Then looking to broaden her career accomplishments (and craving new challenges), she joined Haley Marketing. And boy, are we glad she did! Today, Paula works with staffing and recruiting firms around the globe to find the most effective ways to differentiate, enhance sales productivity and drive revenue growth.

Connect with Paula ::

Ryan Maher

:: Marketing Consultant

Ryan started his sales career 20 years ago while paying his way through college, and it sparked a passion for solving problems and delivering results. He climbed the corporate ladder at a Fortune 100 tech firm before moving to a digital marketing company as their VP of Sales. Ryan brings clarity to complex solutions, and we’re happy he’s chosen to leverage his sales and marketing talents to the benefit of Haley Marketing’s clients. Ryan won Dale Carnegie’s Highest Award of Achievement in 2000, he craves live music, and he loves being on the forefront of emerging technologies.

Connect with Ryan ::

Todd Lewandowski

:: Marketing Advisor

Todd is the “old man” at Haley Marketing, both in seniority and in soul. Just ask him about his love for Sinatra, cigars and bocce. But don’t let that fool you, he brings great enthusiasm to his work. After surviving four years at St. Bonaventure University, Todd worked in marketing for the yellow page industry. Remember when people used a phone book? He was then lucky enough to find a marketing company just a mile from home willing to take a chance on him. In his 9+ years at Haley he has seen the company triple in size, and he’s heard more pregnancy stories than he cares to admit!

Connect with Todd ::

Matt Faso

:: Marketing Advisor

Matt was born to do marketing…or so it seems! From Internet start-ups and technology companies to more traditional old economy staples, Matt has been involved exclusively in marketing since writing an award winning business plan in the Personal Enterprise and Small Business Management program his junior year at Cornell University. Matt sees himself as more than an advisor; he’s a coach, consultant and confidant to our clients, helping them to get the best possible results from our services.

Connect with Matt ::

Kelly Waite Stabler

:: Senior Project Manager

With an ability to keep her eye on the big picture while managing the details of every project, Kelly brings more than 10 years of marketing and advertising experience to her role as Project Manager. As a former Disney cast member, Kelly learned customer service from the best in the business. The Disney philosophy of exceeding expectations has stayed with her throughout her career. So, whether you need a website, print ad or brochure, Kelly makes sure your project is done on-time, on-budget and on-target.

Connect with Kelly ::

Rob Eisman

:: Project Manager

From Cornell to California and back again, Rob brings 20 years of project management, design and web experience to the Haley team. Rob spent most of his career in academia, managing the Cornell Library’s Gifts and Exchanges, working in Cornell’s Career Services department and then as Special Projects Coordinator at UC Berkeley’s Career Center. A fan of everything Buffalo, he can often be found pouring over old maps and photos of his hometown or goading his friends into playing the latest board game.

Connect with Rob ::

Heather Perrotta

:: Project Manager

Heather is an experienced professional with exceptional written and verbal communication skills. Her stellar project management abilities enable her to exceed the needs and expectations of clients and coworkers. She adds value with her organizational talents that are second to none, and which allow her to accomplish more in less time. Additionally, she is a proud mom, a runner, and wishes she had more moments to fill in her sketchpad.

Connect with Heather ::

Jenny Keller

:: Social Media Marketing Advisor

Elvis has never left the building as far as Jenny is concerned. Her work isn’t done until your digital marketing is a huge success. With a degree in New Media Marketing from Rochester Institute of Technology, Jenny’s a real expert on blogging, social media, SEO and PPC. But just as importantly, she’s amazingly creative in finding the best ways to use new media to connect with employers and job seekers. And when she’s “offline,” Jenny plays a mean fiddle and teaches music–so she understands that excellent results require hard work and persistence!

Connect with Jenny::

Kyle Denhoff

:: Social Media Marketing Advisor

Kyle likes to consider himself a professional mingler. Whether he’s having a drink with friends at the bar or developing networks online, he believes staying social is the key to any relationship. With three years of experience managing social media and web campaigns, Kyle will show you how easy it can be to become a professional mingler–to expand your brand online, optimize content, and create more client relationships. And if you happen to catch Kyle outside the office, be sure to bring a lacrosse stick – Kyle was Captain of the St. John Fisher Men’s Lacrosse team.

Connect with Kyle ::

Greg Everhart

:: SEO & Social Media Advisor

Greg has been involved in SEO for more than seven years. He’s our resident Google geek with a penchant for Social Media/SEO strategy and a passion for anything tech-related. Prior to joining our team, Greg obtained two degrees from SUNY Fredonia and a degree from the University at Buffalo. He has experience in advertising, high tech, small business ownership, and even in radio and television. Greg is always testing new ways to enhance communication and improve optimization. He knows how to get your site seen…by the right people.

Connect with Greg ::

Krista Fitzsimmons

:: Project Coordinator

Krista is passionate about organization and managing details, making her the perfect person to coordinate the production schedule at Haley Marketing. Her diverse background as a retail cosmetic manager, general manager of a restaurant, and small business owner make her uniquely skilled to provide extraordinary customer service, manage all the little details, and keep projects progressing toward completion.

Connect with Krista ::

Mandy Wittschen

:: Writer Manager

Where are all her hats? From blogging to freelance blogger management, copy writing to content planning, Mandy wears a lot of different hats for Haley Marketing Group. And with good reason – she’s been with our company since its inception back in the mid-90s! Along the way, Mandy has honed her creative writing, project management and service skills – and she’s always loved a challenge. Combine that with nearly two decades of staffing experience and what do you get? Great results for our clients!

Connect with Mandy ::

Keith Cassidy

:: Creative Director

As Creative Director, it is Keith’s job to make you (and us!) look awesome. Keith was born and raised in Connecticut, and after college began an intensive career in print and advertising in New Jersey working with Fortune 100 clients like Loréal, Revlon, Merck, Sony, Trump, MetLife, (and more!). Keith brought his creative talents and experience to upstate New York at the urging of his wife, and, boy, are we glad he did! Keith enjoys Haley Marketing so much, he commutes an hour and a half to work each way–even in snow!

Connect with Keith ::

Kaitlin Bolling

:: Director of Interactive Design

Kaitlin enjoys all aspects of visual communication. From Ohio University to NYC and back to Buffalo, Kaitlin has experience with many forms of multimedia. Creating unique and engaging experiences is her goal, and she doesn’t rest until things are pixel perfect. Kaitlin is always up for the challenge of balancing creativity with logical problem solving, so she jumped at the opportunity when she found a position at Haley Marketing that would allow her to do just that!

Connect with Kaitlin ::

Brian Battenfeld

:: Front-End Developer

Designing and developing websites since his years as a Digital Media Arts major at Canisius College, when Brian finally found Haley he knew it was the perfect place for him to grow. Considering himself a professional “pixel-wrangler”, he loves anything to do with user-experience, and making sure your time spent on our sites a pleasurable one.

Connect with Brian ::

Rick Bush

:: Web Engineering Director

Rick has been building web-based business solutions since 1996. His extensive background in systems integration, publishing, software engineering and operations provides him a unique perspective on product development; his focus is not on the nuts and bolts of software engineering, but on creating solutions that achieve business objectives. Rick, working side by side with Vicki, has architected and coded all of Haley Marketing’s internal and client-facing web-based solutions since 2001.

Connect with Rick ::

Amy Murbach

:: Administrative Specialist

Amy’s is the first voice you hear when you call our office. She always has a smile in her voice and willingness to help. And as one of our top proofreaders, Amy makes sure that everything we write is letter perfect.

Connect with Amy::

Darlene Nicosia

:: Administrative Specialist

The other half of our admin dynamic duo, Darlene not only shares duties with Amy, she helps run our back office and provides the nicest voice you’ll ever hear when you have questions about billing.

Connect with Darlene ::

Tiffany Shoemaker

:: Marketing Support Specialist

After obtaining degrees from SUNY Geneseo and University at Buffalo, Tiffany embarked on a long journey through a whirlwind of various jobs. Until, that is, she found Haley. Tiffany joined Haley Marketing in 2003.

Robin Kurtz

:: Accounting Specialist

Being a “numbers” girl, and looking for a career change and new challenges, Robin returned to college and recently obtained her degree in Accounting. Previously working in the travel industry, Robin bring years of financial and customer service experience to the team at Haley Marketing.

Connect with Robin ::

Lisa Bauer

:: Office Manager

Every office needs someone to help it run like a well-oiled machine; at Haley Marketing that someone is Lisa. Having spent most of her career with us, she knows every aspects of our business, literally moving up the ranks from temporary receptionist to her current position, where she keeps track of everything from human resources to making sure we get paid!

Rick Searns

:: Co-founder and Partner

As a serial entrepreneur, Rick has been involved with a number of startups in the staffing, marketing and software industries. He literally mortgaged his furniture to start his first staffing venture back in 1968. That company sold in the late 70s, and then Rick started from scratch to build another staffing firm–an Inc. 500 award winner, which was sold in 1998. Today, Rick is a part-time consultant for a staffing firm in upstate New York, part-time financial advisor for Haley Marketing, and continuing serial entrepreneur with two new ventures.

Connect with Rick::

Jari King

:: Co-founder and Partner

Jari has been in the staffing industry her entire career. She’s founded, built and sold multiple staffing firms, and spent 15 years as the co-owner and general manager of a Key Resource Group, a clerical, professional and technical staffing and search firm. Jari has always been passionate about staffing and the people in this industry. And she’s a hell of a sales trainer and manager! Today, Jari works side-by-side with Rick on the development of Talmax and the launch of their new restaurant marketing venture.

Connect with Jari::

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