Q: How should I respond when a prospect says, “We’re not hiring?” A: The biggest challenge that your prospect is facing may not be that business is slow, but that people are afraid to undertake new projects and hiring initiatives. This lack of action has been compounded by a common knee-jerk reaction to reduce costs… Continue reading
Monthly Archives: July 2008
Q: My yellow page ads are up for renewal. Are they worth the investment? A: Yes…and no. Let me explain… In order to effectively market, you need three things: – The right audience – The right message – The right medium (direct mail, e-mail, newspaper, yellow pages, etc.) To answer your initial question about whether… Continue reading
Preferred Registry was interested in achieving a more contemporary look while making it easy for Therapists to view open positions and apply to jobs directly online. Preferred Registry’s new job board and online application has transformed their website into a recruiting engine, while also allowing facilities to place an order right online.
Q: David, you work with staffing firms across the country, what marketing is working best right now? A: Yes, we work with well over 200 staffing firms throughout the U.S. and Canada (and we even just added clients in Hong Kong and South Australia). With all these clients, we get to see a lot of… Continue reading
Q. We’ve seen a big slowdown in business here in Florida. Is it possible to create demand for staffing services? A. Unfortunately, no you can’t simply create demand for staffing–or any service–that people don’t perceive they need. And right now, most businesses don’t believe they need to hire. But don’t get discouraged, my initial answer… Continue reading