In the past, Google has said they want to include Social Interaction in their search relevancy results and Google +1 may be the answer. Needless to say, Google+ could have a big effect on search engine optimization for staffing and recruiting firms. Your Social Connections Could Influence Your Search Habits Anyone searching Google can now… Continue reading
Google has been trying to become a stronger player in social media for a while. They may have finally introduced a platform that can complete with Facebook. As a staffing and recruiting professional you need to take note and explore the opportunities that Google+ provides. Here are a few tips and highlights on Google+ and… Continue reading
For the past 15 years, I’ve been a huge advocate of using educational content to sell staffing services. Why? Simple: Lots of people don’t get the value of staffing. By educating, you prove your value and create new customers. It lets you get past HR. Great educational content is not threatening. It’s not salesy. You… Continue reading
The past week has been a great strategic planning week. Each year, my business partner and I spend a week offsite working on ideas to improve Haley Marketing. For the past week, we’ve been in Lewiston, NY hanging out at a the Orange Cat Coffee Company. It’s a great place. Very much your typical, small,… Continue reading
Hello, I’m Greg the new SEO consultant and social media advisor at Haley Marketing Group, and I’m pleased to meet you! My background is steeped in marketing and advertising; and I have even dabbled in a bit of e-commerce. I enjoy leisurely walks with my family and inevitably jamming every possible event/ happenstance/ obligation into… Continue reading
Chances are you have seen or heard the latest news from the online movie streaming and rental service Netflix. Last week, the company raised its monthly rates by as much as 60 percent, sending customers – and the Internet – into an uproar. The popular media service had previously offered customers a plan that, for… Continue reading
Daley And Associates, a Boston-based firm specializing in the placement of high-level executives in legal, IT, accounting & finance and healthcare administration, needed a website to serve as the central “hub” for their marketing efforts. This highly-specialized firm was not only looking to update their website and refresh their image, but they also wanted to… Continue reading
Bayside Staffing Solutions, a staffing and recruiting firm headquartered in the San Francisco Bay Area has has several divisions that focus on recruiting and staffing in niche industries, including: Technology / IT Scientific / Biotech Engineering Construction Manufacturing Greentech / Renewable Energy The challenge was building brand awareness for each division and driving more targeted… Continue reading
As they were going through the process of updating their logo and branding, Johnson & Hill Staffing knew that it was time to tackle their outdated website. As a long-time HaleyMail client, it was a natural fit for them to turn to Haley Marketing for help. In addition to refreshing the look of their website,… Continue reading
Recently, we administered a survey for Integrity Staffing Solutions in their markets across the country to identify trends and strategic information. The information was compiled into comprehensive local market reports, and is available on the workforce trends website, www.workforcemarketdata.com. The survey has enabled Integrity to provide strategic, local market information to their clients and prospects. Along… Continue reading
Q: Help! I need new marketing materials and I’m looking for a new marketing firm. My last agency relationship was a disaster. How do I find the right one – and make it work? A: Congratulations! Working with a marketing firm on new materials is a very exciting process, and it can be a lot… Continue reading
A new Haley Marketing client, Integrity Healthcare, recently contacted us for a refresh of their website. A physician staffing agency serving clients nationwide, IHC’s original site lacked the content, design and functionality needed in today’s marketplace. Haley Marketing stepped in and designed a fresh, modern site that brought in significant functionality and content for both… Continue reading
People don’t buy what you do, they buy WHY you do it. Want to differentiate your staffing firm? Stop thinking about how to make your services better. Forget improving candidate quality. Instead focus on new ways to think about WHY? Why do you do what you do? What vision inspires your people? What mission drives… Continue reading
This is the third and final installment of Staffing SEO – A Guide to Optimizing Your Staffing or Recruiting Firm’s Website. In Staffing Site SEO Part I, we discussed what SEO really is, and why it’s important for staffing firms and recruiters. In Staffing Site SEO Part II, we focused on how to define your SEO goals… Continue reading
Site SEO: Search Engine Optimization Techniques In my last post (SEO for Staffing Websites and Recruiters – PART I), I discussed what Search Engine Optimization (SEO) is, and why it’s important to staffing firms and recruiters. For this post, I’ll offer some insight into where you start with optimizing your staffing and recruiting website. Step… Continue reading
I’ve talked to a lot of staffing firm owners lately about SEO (Search Engine Optimization). While SEO isn’t new, it is something that is somewhat foreign to a lot of the staffing industry. Over the next week I’ll share a series of three posts designed to introduce you to the basics of site SEO and… Continue reading
