Q: For years, we have been known for the great service we provide to our clients. But now everywhere I turn, my competitors are talking about what “great service” they provide. Should we change our message? A: Yes and no. How’s that for a non-committal answer? Let me explain… Brand awareness is a pretty powerful… Continue reading
Q: Can I copy or incorporate other ideas or articles into our blog site or do all blogs have to be originally written? A: Sharing articles, concepts or ideas that will help your clients is a great way to build relationships and position you as a trusted advisor. That being said, you do need to… Continue reading
Our client Avionté commissioned us to conceptualize, write and design a print ad, to appear in the Executive Forum program booklet. We needed to position Avionté, a staffing software company, as more than just a software provider. They wanted prospects to know that they pride themselves on relationships with their clients, and that there’s more… Continue reading
From the moment I met Pinterest, I knew that I’d met the one. The site that’s going to change how people use the internet and social media. And I fell in love. Apparently I wasn’t the only one. According to a recent article on TechCrunch, Pinterest is the fastest growing web site OF ALL TIME!… Continue reading
So you probably have gone through the process of setting up your company’s Facebook page, added some pictures, info, maps, etc. Maybe you’ve even put together a content plan to make sure you are updating with fresh content on a regular basis (and if you haven’t shame on you…errr I mean call us we can… Continue reading
Can you think of a better way to spend your lunch hour on Valentine’s day than with your friends at Haley? We can’t! In this one hour presentation, we’ll share 30 powerful ideas for differentiating your firm and creating new sales opportunities. We’ll also review the latest trends in SEO, social media, websites and more!… Continue reading
