“Silence is golden.” Really? Not from my perspective. In fact, when it comes to customer service, I think silence is dangerous. Here’s why: most unhappy customers will never say a word to you. They’ll just take their business elsewhere. According to consumer-complaint experts Nancy Stephens and Kevin P. Gwinner, co-authors of “Why Don’t Some People… Continue reading
Q: I need help. My staffing company sends tons of emails, including an e-newsletter–but based on the reports we generate, almost nobody is reading them. What kind of content do you recommend to engage staffing buyers and get them to actually read our emails? A: First of all, I’m glad to hear you’re approaching content… Continue reading
As a staffing and recruiting firm that focuses solely on therapy service for schools, Cobb Pediatric needed a website that represented this niche market. Their primary objective is to attract candidates in a very narrow and specific demographic of physical and occupational therapists and speech language pathologist. Using the bright colors of their logo and… Continue reading
When one of our existing clients decided that they needed a stronger presence for their healthcare staffing firm, they came to us looking to develop a new website. T & T Staffing needed their new site to clearly convey that they’re experts in healthcare staffing, particularly in Southern California. We accomplished this through imagery that… Continue reading
A June, 2012 survey of US, UK and Australian consumers from NICE Systems found that millenials are using more channels to communicate with service providers: So what does that mean for staffing and recruiting firms? It means that in order to recruit the best and brightest new recruits, you need to be in more places! … Continue reading
What is excellent internal customer service? When a co-worker walks into your office with a request, how do you typically react? Do you treat that person as well as you’d treat a new client you’re trying to land? You should. See, shareworthy service shouldn’t be reserved just for the people outside your company – it’s… Continue reading
Triumph Services was looking for an upgrade over their current website. They wanted an eye-catching design, sharper copy, and increased functionality. And thanks to the clear vision provided by the client and collaboration of our creative team, Haley Marketing was able to deliver. Triumph’s new site features targeted, thought-provoking homepage animation; conversational, yet effective, copy;… Continue reading
What are staffing firms doing with web design, email marketing, social media and direct mail? Join us for Lunch with Haley on Tuesday, June 19th at 2pm EDT to find out! In this idea packed hour, we’ll show you our recent work and we’ll tell you about the strategies behind each campaign. For more details,… Continue reading
Q: When people go to Google to search for our office, they end up with a very old address. How can I fix this? A: This is something called a Google Places page. It’s a page about your company that Google created and it’s tied to Google Maps. It’s important that this information be correct,… Continue reading
We asked Bob Cohen and Sam Sacco, Partners at R. A. Cohen Consulting, to give a brief overview of their experience working with Haley Marketing on their new website. Here’s what they had to say… This is the third time we made or remade a new website and never could we have imagined a more pleasant… Continue reading
Haley Marketing Group examined the traffic to 250 individual staffing and recruiting firm job boards from April 15, 2012 to May 15, 2012. The data was compiled from over 1 million visits to 250 staffing companies located across North America. Click the image below to see the full infographic.
