Tapecon, Inc. a Buffalo-based manufacturer of innovative printing and converting solutions for industries ranging from medical to Department of Defense and high tech to health and beauty, came to Haley to create a custom website to modernize the look of their website and to provide their customers with better, simpler access to their printing and converting product information.
The new site features a modern design using flat colors and sharp corners to achieve a clean, professional look. The crisp blue and grey color palette taken from their new logo welcomes users more than the harsher reds used on their former site.
Clients from diverse industries seeking information will find their offerings categorized by market as well as product right on the homepage. To avoid cluttering the page with imagery, photos highlight each market and icons call attention to each product category. Users can access Tapcon’s blog entries, case studies and testimonials right from the homepage.
“Tapecon has long been a market leader, providing custom printing solutions for our customers,” says Jay Ziegler, Director of Sales and Marketing. “We designed our new site to make it easier for our customers around the globe to find the solution that best suits them.”
The subpages feature two different sidebar designs to accommodate the navigation for different sections. The Products section display each product in a slidedown accordion menu to avoid cluttering the page with too many products, allowing interested users to easily scan the page for the information they need.
With many international customers, Tapecon allows their users to to translate any page into their native tongue with a quicklink to a Google Translate application embedded on each page.
Are you a manufacturer looking for an outstanding website to attract more customers – look no further. Haley Marketing can do much more than staffing. Contact us to talk about your new website.
