Disclaimer- Before we begin, let me say this. I know you’re busy, and I know at times social media seems more like a chore than a marketing effort. But, similar to a workout program, if you put in the time and effort, the results become visible. Let’s get started.
When you tweet is just as important as what you tweet.
After all, what good is screaming into the clutter if no one is able to hear your message? Every time your organization tweets, you’re competing in a timeline cluttered with news & sports updates, and countless 160 character updates from friends, family, celebrities and maybe even astronauts (@astro_reid). But, your tweets are just as important as theirs!
So how can we compete with these high-profile accounts? Posting when your audience is online and active on Twitter is the first step in making sure your content is seen.
How to find when your audience is active on Twitter.
In the video above, we walk you through how to use Followerwonk, a free application powered by Moz, to determine when your Twitter audience is online. This short video should serve as a guide for you to make better overall decisions on when to tweet so that your audience sees your content and is therefore more likely to engage with it. The bar graph (found at 0:35 in the video) is your secret weapon against the cluttered Twitter timeline. Post during peak hours and measure the results!
We’re Here to Help!
At Haley Marketing Group we understand Social Media and the impact it can have on your organization. If you have further questions on how to implement a social media marketing strategy, contact our team of expert social media marketers today!