With the world making a fast-paced shift towards all things mobility, having a website that works well on mobile devices is now more important than ever. Back in June of 2013, Google announced that in the near future, websites that were mobile-friendly would be rewarded in the search results. But since that time, there was… Continue reading
I’m sure we will hear varying views of the recent Net Neutrality decision reached today by the FCC. But so far, why is it important for business and how might it affect the staffing industry? In my opinion, Net Neutrality is crucial for every small business owner who relies on the Internet to launch, move… Continue reading
OK, it is a cliché, but that doesn’t mean it has no reality behind it. It rings true like the famous Einstein quote “Insanity is doing the same things over and over again, and expecting different results.” So while this may seem like a far cry from my standard preaching of marketing consistency, the two… Continue reading
The talent shortage in the staffing industry has been looming for some time now. The recession of 2008, some seven years ago now, created a market in which staffing companies were spoiled for choice. Fast-forward to the present and staffing companies are struggling to fill open positions with qualified candidates. In fact, nearly half of… Continue reading
We understand how frustrating it can be when you realize you don’t have access to your company’s social media pages. If these pages exist – you never want to create a duplicate page – you need to gain access to them. While there are no shortcuts to gaining access to these pages, we’re always happy… Continue reading
Beyond Cold Calls. No cost. Low cost. And smarter marketing ideas for 2015. Are you ready to get beyond the battle to “make more calls?” Do you want to spend more time talking to higher level staffing decision makers? Do you want more clients and candidates coming to you? It’s possible, and it can be… Continue reading
The internet is pretty cool. Design for the web has grown by leaps and bounds in recent years, allowing designers to do very innovative things when designing and building you’re company’s site with the goal of getting quality candidates and showing clients that you mean business. If you want some new ideas for your website,… Continue reading
Flexibility is one of the key reasons your clients use staffing services. But when it comes to actually delivering this key benefit, are your front-line employees truly accommodating – or are they “service Nazis?” Flexible customer service processes are essential to delivering truly shareworthy results. Make sure that your service isn’t so rigid that it… Continue reading
Here are five ways to achieve the worst marketing results – ever. (If that’s what you’re going for.) Ignore every stat you’ve ever seen.One of the most reliable sources of information to base a sound marketing campaign on are statistics that show what will work to attract the audience you are trying to reach and… Continue reading
Admit it: It feels good to win an argument. But when you get your way or prove a client wrong, are you really “winning” in the larger sense of the word? In my opinion, no. When a customer finishes a service interaction feeling as though he’s “lost,” it has a number of potentially negative consequences… Continue reading
One of my colleagues here at Haley Marketing Group recently shared this chart with me. Pretty revealing. Across the board, Millennials, Gen-Xers, Boomers…they all just want to know what the heck you are talking about. Clarity, grammar and not far behind – engagement. They want to know what you have to offer – and if… Continue reading
Computer Resource Team, Inc. better known as CRT, a leading provider of IT talent to Virginia, Florida and the eastern seaboard, has launched a highly informative, modern website at crtinc.com. Working with Haley Marketing Group of Buffalo, NY, CRT’s attractive new site features a contemporary long scrolling homepage allowing candidates, IT consultants and clients to easily access the… Continue reading
TPI started in 1998 and is an IT talent and services firm that can be counted upon. TPI’s mission is to provide innovative, efficient, and cost-effective staff augmentation services. They are dedicated to the highest level of service to their customers, consultants and employees. They connect employers with tough-to-find IT expertise and help technical professionals… Continue reading
