Content marketing is a fast-paced and ever-changing field, but sometimes that best advice for our practices and customer service lie well within the past. One piece of advice that struck me recently was this quote from Maya Angelou:
It seems counterintuitive for a marketing company…why would we ever want someone to forget what we did for them?! Between the countless hours spent at our desks, on the phone, and on our computers at home, the hard work of all my co-workers never ceases to amaze me. But then it struck me – we aren’t doing it for the pat on the back, we’re doing it to make our clients, and in turn their customers, FEEL a certain way.
Every time we write a new blog post, share something through social media, or create a new, mobile-optimized website for a client, we’re really doing it for their clients. We’re helping candidates land better jobs, and we’re helping clients fill positions with qualified employees.
So with that in mind, are you working to make sure your clients and candidates all FEEL exactly how you want them to? Do they see you as a valuable resource, a thought leader, and a trusted advisor? Are you striving to make people’s lives easier? If not, you may want to consult Dr. Angelou’s words and see how you could improve your customer service process, or start here by reading our Shareworthy Service archives.
If you want to speak to someone at Haley Marketing Group about creating a better customer service program, click here to contact us today!