Your website is often the first impression your company makes on potential clients and candidates. What does yours say? Does it scream “I paid for this in 2001 and haven’t updated it since!” or “My cousin built this for half the price of a regular site, who cares if half the buttons don’t work?!” If… Continue reading
>Oil changes. Tune-ups. Tire rotations. New wiper blades. Maintaining your car can be inconvenient, but you do it anyway, right? And the reason is simple: even though it’s a pain in the a$$, you know that regular maintenance keeps your car performing reliably and efficiently. Your website is a lot like your car. When it comes… Continue reading
You’ve noticed it on your company social media profiles. You put together a social update. You proofread it, used one of the top social media tools to create a visual, clicked publish only to notice an hour or two later that the post was seen be an extremely small percentage of your followers, and received little… Continue reading
Whenever we tell staffing companies about posting on social media, two major themes are repeated in our message. We want companies to be consistent, and we want engagement. Why those two themes? With consistent posting, other people will begin to expect great content from your personal and company social media accounts. They begin to value… Continue reading
Moseley Technical Services, Inc. is a 20+ year-old company that provides staffing services to some very high profile, notable companies nationally. By putting their employees first, they attract and retain higher quality people and provide employers with the skills, experience and reliability they need to succeed – every time. Though they were originally founded to… Continue reading
The question seems easy enough to answer, but when you think about it, there’s a lot to understand. Sure, having a blog is a quick and easy way to throw information up on your site, publish stories of interest about your company’s goings-on – but what is a blog actually good for? Consider these benefits… Continue reading
There are many different reasons why a company may begin a content marketing strategy, and there are a lot of great reasons out there to focus on this strategy. It can create thought leadership, help with SEO and driving traffic to your website, serve as a resource for your audience, and yes, even help to… Continue reading
Social media marketing, Twitter specifically, is about pushing your limits. Trying new and exciting ideas. Finding what works best and pushing that to new extremes. That’s where The Eagles come into play. In 1975 The Eagles dropped Take it to the Limit, their third single from One of These Nights. And, while this article wasn’t… Continue reading
So I’ve written a couple times now about marketing strategies and why you need one for your staffing or recruiting firm. And if you’re reading my blog posts (which are full of valuable information – I mean, I’m seriously kicking out some epic stuff here), then you already know that I REALLY think you must… Continue reading
And so does trying to improve customer experience without knowing your clients well. Staffing customers are not as loyal as they once were – they have more options than ever. To further complicate the matter, you’re likely selling to an incredibly diverse pool of buyers and decision-makers, ranging from office managers and HR to department… Continue reading
I’m sure you’ve heard the saying, “Perception is reality.” If you want to break it down, perception is defined as “a way of regarding, understanding, or interpreting something; a mental impression.” Reality is defined as “the world or the state of things as they actually exist, as opposed to an idealistic or notional idea of… Continue reading
The Executive Forum is one of the premier events in the Staffing Industry. It’s where you get to learn about the top trends affecting our industry and the strategies being used by both big and small staffing firms. Once again, Haley Marketing attended the Executive Forum, and in this one-hour presentation, we share as much… Continue reading
When you hear terms like “secure sockets layer,” “transport layer security” and “data encryption”: Do your eyes glaze over like a Tim Horton’s doughnut? Do you get a knot in the pit of your stomach? Do you immediately start scanning your ATS to find a tech-savvy candidate who can explain them to you? Believe me… Continue reading
With all of the resources and investment to social media marketing, you might be asking yourself, “What does this do for my company at the end of the day?” It’s great to see more likes on the Facebook page, followers on the Twitter profile and connections on LinkedIn, but those become more valuable when they… Continue reading
When I first interviewed at Haley Marketing, I was curious to know who the company’s competition was. David Searns, our first-rate leader, told me with tongue-firmly-in-cheek, that a lot of our competition comes from “someone’s uncle’s neighbor’s kid”. Now, after about 200 website projects, I can confidently say that I have seen the full range… Continue reading
Back to the future? The 2016 Staffing Industry Executive Forum has come and gone, and as usual it was terrific! Awesome content, exceptional networking, and this year, a fantastic venue (not to mention four days escape from snow and cold!). Did you miss this year’s Executive Forum? Don’t miss our recap webinar March 10. Reserve… Continue reading
