By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it!

But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short).

Here’s what Brian Vaccaro, one of HMG’s Marketing Support Specialists, is into:

HIT: Lotus Car Enthusiast

Back Story

My father has been involved with lotus cars since 1968, so I grew up around them. When I turned 16, I received my first sports car – a red 1990 Mazda Miata with over 120,000 miles on it. In truth, it was probably worth less than the 1990 Ford Tauruses many of classmates were driving – but it was undeniably cooler.

Soon after, I joined the local group (Lotus Owners of New York or LOONY) and started attending “meet-ups,” which typically included going to breakfast and attending the occasional car show.

It was great being around the cars and other LOONYs, but I really wanted a Lotus of my own.

So I bought one. I officially purchased my first Lotus two years ago. Since then, I’ve become even more involved with LOONY. In fact, I even ended up joining the board of directors for the national club!


Why what do I love most about owning a Lotus?

The Lotus community is fantastic. I’ve been part of the local club for 11 years now, and part of the national club for 3 years. The cars bring us together, but the camaraderie keeps us coming back.

Being a car enthusiast has provided me with amazing experiences. Over the years I’ve worked on cars, helped others work on their cars, run national and local events, and driven all over this country. I’ve been able to visit places with friends that I never thought I’d go to so early in life.

The skills I’ve gained through coordinating national Lotus events has also taught me the intricacies of organization and planning. My growth has been exponential because of my involvement, and I can’t wait to see where else it goes!

Apparently I’m a Lotus VIP…

My favorite Lotus story requires a bit of context. Bob Dance, a famous mechanic in the Formula 1 racing world, was part of several championship winning teams (including the Lotus in the late 1970’s). He’s known globally for his accomplishments, and I was honored to have him as a guest at the national Lotus Owners Gathering that I co-chaired.

During the car show portion of the weekend, I walked the field with Bob to discuss the cars that were on display.  Halfway through the field a group of Japanese Lotus-enthusiasts, who had flown in from Japan, were in awe of seeing Bob Dance in person. As they all took turns getting a picture with him, Bob said, “Have you all met Brian? He’s very important.”

I’m not sure they agreed with him, but I considered it a great compliment!

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