Need more candidates? Or maybe you want more employers contacting you?
It’s not hard if you have a plan – and that’s exactly what you’ll find in this series of posts. Today, I’m publishing the first of 3 installments, each of which will help you create a dynamic sales engine that dramatically increases your website traffic and inbound leads.
Step 1: Give people a reason to visit.
Why would an employer (or job seeker) visit your website? To find jobs? To learn about your company?
That’s not enough! What else can you offer?
At Haley Marketing, we monitor Google Analytics on more than 500 staffing and recruiting websites. Some companies get tens of thousands of visitors each month…while others get less than a thousand.
So what’s the difference?
- Content
- Promotion
First, let’s look at content. The best staffing websites are filled with information that employers and job seekers would find valuable. This can include:
- Blog posts
- eBooks
- Whitepapers
- Infographics
- Videos
- Recorded webinars
But what matters isn’t the format of the content, it’s the information you provide. If your website is only about the services you offer, it’s not going to be interesting to most people.
To attract more people to your website, you need to provide information that is useful, relevant, timely and/or entertaining. So what do the best websites offer? Here are a few examples for you to check out:
- Local market salary data
- Employment law updates
- Regular blog posts filled with engaging ideas
- Libraries of educational articles for employers and job seekers
- On-demand webinars for HR professionals
- Profiles of top candidates
And these are just a few examples. The key to great content is to really know your target audience. Understand their problems, pain points and interests. Then produce content that your ideal clients and candidates will find useful.
Need Help with Web Content or Promotion?
Well, that’s why we are here! From web design to content development, social marketing, SEO, PPC, email and just about any other marketing a staffing firm needs, we’re here for you.
Up Next: Maximizing Web Site Conversions
A great website isn’t just engaging; it gets people to take action. In my next post, I’ll share tips for optimizing your site to maximize conversion. Don’t want to wait for the post to publish? Access the full Idea Club article “How to Double Your Website Traffic (and Inbound Leads)” here.
