Becoming an employer of choice in a competitive market is a challenge many of our staffing clients struggle to meet.
Here’s how we helped one client position themselves as the go-to staffing firm in their market – and land a whopper of a new client in the process:
HTSS Inc. is a local, woman-owned staffing service proudly serving the Lehigh Valley in Pennsylvania. With round the clock service, they supply top-level talent and provide creative HR solutions to employers throughout the Lehigh Valley.
Our client typically relied on traditional, “push” marketing tactics (e.g., direct mail, flyers, print and radio advertising) to recruit qualified candidates, but found that their effectiveness diminished as market competition increased. They knew they needed a better way to stand out and build their employment brand, so they asked our team for help.
After learning more about their challenges and objectives, our social media team designed and executed an integrated campaign to:
We posted content daily to build their followers, positioning their page as the one-stop location for the best positions in their market. To supplement organic follower acquisition, we also developed and launched a targeted, paid Like campaign on Facebook.
Increase Website Traffic
While we wanted to engage users on social media, our primary goal was to drive them to HTSS Inc.’s website – and ultimately convert them to candidates or clients. We accomplished this by posting content daily on social media, as well as creating branded visuals to capture attention in users’ cluttered feeds.
Garner Authentic Facebook Reviews
To achieve HTSS Inc.’s goal of becoming an employer of choice, we developed and implemented an email marketing campaign asking recipients to leave their honest feedback and testimonials on Facebook.
Did going social work for HTSS Inc.? Absolutely! Here are a few of the measurable results they achieved:
More Job Orders
Social and content marketing helped them win the business of a multinational courier delivery services company. Through integrated tactics, we successfully placed 250 qualified employees in this location.
More Facebook Followers
From July 1, 2016 through June 16, 2017, Facebook Likes on the HTSS Inc. company page increased by 171%.
More Targeted Website Traffic
Comparing July 1, 2016 – June 16, 2017 to the same time frame one year prior, traffic from Facebook yielded:
- 198.84% increase in website sessions (1,288 vs 431)
- 300.14% increase in website pageviews (2,894 vs 724)
- 33.90% increase in pages/session (2.25 vs 1.68)
- 5,532.35% increase in traffic to Available Jobs (1,915 vs 34)
- 475.00% increase in traffic to blog articles (368 vs 64)
More Positive Facebook Reviews
Before this campaign, HTSS Inc. had 9 reviews on Facebook which equated to a score of 3.3 of 5 stars. Since launching, we generated 29 reviews (38 total) on Facebook and increased the average score to 4.2 of 5 stars.
In our client’s words:
“We have been working with the Haley Marketing team for a couple years now and have seen a major increase in our Social Media platform due to their Blogging and Social Pro programs that we are a part of. Brad Bialy has done an outstanding job working with our team at HTSS to customize programs that will be most effective for us. We have been told by many customers that they found our company because how it came up on Google. This wouldn’t have happened without Haley being involved. The Social Pro program/Blogging program and Reputation Management services have taken our company to the next level. Thanks Haley Team, appreciate your expertise in the area of social media.”
–Kari Smith, Sales Representative, HTSS Inc.
Ready to go social and dominate the digital space?