Another busy week here at Haley Marketing Group. Here are just a few of the things we’ve been talking about this week to help clients succeed in 2018.
Email marketing is still making a tremendous impact in the staffing industry. Marketing Advisor Mackenzie Froese writes this week about it’s tremendous ROI and what you need to know to get results from your marketing emails in 2018.
Content Planning How-To
Content is king, but you’ve got to have a plan if you want to attract viewers, provide value and get results. Marketing Support Specialist Shira Boyle talks about the Haley Marketing Group content planning process in our Client Success Center.
Indeed Subscription Model
According to the Job Board Doctor newsletter, Indeed is moving to a subscription-based model, rather than the pay-per-contact model. There are two levels of subscription: standard with access to 30 new contacts in a month for $100 and professional with access 100 contacts for $250.
Facebook News Feed Changes
Facebook’s change to its News Feed algorithm is making businesses nervous. According to Facebook, the intent is to prioritize friends and posts that drive interaction over brands, news and passive scrolling. Our social media marketing advisors are busy developing strategies to help staffing firms stay ahead of the changes.
Best of 2017 Podcast
Don’t miss our latest Secrets of Staffing Success Podcast. The podcast has been tremendously well received. In this week’s episode, host Todd Lewandowski looks back on the previous eleven episodes and pulls out some fan favorites. Be sure to tune in!