From Metal to Marketing: Meet Matt Swistak, Social Media Marketing Advisor

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By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it!

But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short).

Here’s a hidden talent of Matt Swistak, a Haley Marketing Social Media Marketing Advisor:

HIT: Musician (Guitar and Drums)

Back Story

When I was a kid, I became fascinated with the guitar. I loved the sound of it and I knew I wanted to learn to play it. Twenty years ago I plucked my first string, and I was instantly hooked. About five years later, I started playing drums too.

What are the best parts of being a musician?

While I enjoy playing both instruments, I’ve always loved guitar more. I started out playing other artists’ songs, but I really started to grow as a musician when I began writing my own music. It’s incredibly rewarding to write music for other people and learn from them, too.

And I don’t just play in my basement. I joined my first heavy metal band at age 16, and I managed our group’s bookings, promotions and networking with other bands. In fact, being a band manager piqued my interest in marketing, which is what I studied in college and ultimately pursued as a career.

While I’m not in a full band right now, my friend and I formed a studio band, After the Storm. We write and record music in his basement, and you can check out the album we released in 2017, Into a New Era, on iTunes, Google Play and Spotify.

A rocker and a groupie…

Over the years, learning to play, write and perform music has been an important part of my life. I got to travel, experience the thrill of performing live, and meet a lot of people I’m still friends with today. The shows I remember the most are ones where we opened up for bands I was a fan of, and then had the chance to meet and hang out with them afterwards.

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