Email marketing is a powerful tool; providing some of the highest ROI among digital channels. Email newsletters, when executed properly, can improve engagement and build connections. But did you know your newsletter content can do even more? When Is a Newsletter More Than “Just” Email? Recently, Vector Technical, Inc. came to our team looking for… Continue reading
Have you ever wished you could use social media more effectively to find qualified candidates for your job openings? Then you won’t want to miss the ASA Webinar, “The Road Map: A Step by Step Guide to Engaging Candidates on Social Media” on Thursday, June 28 at 3 p.m. EST. In this webinar, Brad Bialy… Continue reading
A Lesson from Bullhorn Engage Last week, I had the privilege of attending Bullhorn Engage. What was once a user’s group meeting has evolved into one of the premier events in the staffing industry. Sure, it’s a place to learn about Bullhorn’s new technology, but it’s also become a forum to get inspired by world-class… Continue reading
By Doug Coull Disrupting the Software Buying Process I want to disrupt the way many people go about selecting business software, and more specifically applicant tracking systems. I want to show people a way to choose, maintain and optimize their software investment by thinking of new ways to understand the process from start to post-purchase…. Continue reading
It’s easier said than done, but the act of getting your employees involved in your social sharing strategy is crucial for your business’s success on Facebook. In recent months, Facebook has released various statements on how their platform will now favor content that has more engagement (comments, shares, likes or reactions) rather than content that… Continue reading
When you’re getting ready to launch your brand-new staffing website, you may hear the term “DNS” come up. Updating your DNS (Domain Name System) settings is typically one of the final steps needed for launching your new website out to the public. If you haven’t heard of DNS, it can be confusing and leave you… Continue reading
Do you need more candidates? Are too many of your job orders going unfilled? Are your salespeople as effective as they could be? Are your marketing efforts generating true ROI? If you have ever asked yourself these questions, you’ll want to attend the Alternative Staffing Alliance 2018 Annual Conference June 27-29 in Nashville, TN. David… Continue reading
“Good design is good business.” – Thomas Watson Jr., 2nd President of IBM Historically, companies that put an emphasis on design outperform those that don’t. In fact, design-driven companies have outperformed the S&P Index by 219 percent over 10 years, and companies with a focus on design enjoy 1.5x greater market share. Visual information is… Continue reading
Low unemployment rates are great for the economy, but they can spell trouble for even the most effective staffing firms. When everyone who wants a job has a job, the costs and time associated with uncovering, attracting and hiring quality candidates increases. Recently, a client of Haley Marketing Group was experiencing this challenge. The firm… Continue reading
In one of our recent episodes of our Secrets of Staffing Success podcast, Leigh Ann Pagnard talked about the importance of doing mid-year assessments: “Look at your systems and say what’s easy and what’s hard and what should we do about it while we have the money.” Hard to believe but the year is half… Continue reading
6 years?! It’s hard to believe, but I’ve been writing this blog for over 6 years! (Here’s a link to my first ever Shareworthy Service post if you missed it). In that time we’ve witnessed the end of the Great Recession, elected a new President and ushered in an age where artificial intelligence has become… Continue reading
In our conversation with Sunil Bagai from Crowdstaffing we discuss the future of technology and automation in the staffing industry. Including: How staffing firms can innovate and still keep the personal connection with candidates and clients Potential draw backs to the “human cloud” How technology can help find passive candidates and is there a fear that technology will make… Continue reading
From Siri to Alexa to Google, in-home assistants and voice search is quickly becoming part of our daily life. In 2017, 13% of US Households owned a smart speaker and that number is expected to rise to 55% by 2022 (according to OC&C Strategy Consultants). Coupled with voice search on smartphones and other devices, comScore… Continue reading
Many times, we face the question: Can’t I just purchase a list of business owners/HR pros in our area who would be good candidates for email marketing? The answer is: No. A hard no. Like, omg, no, you really cannot do that. Not only could that list be a total bust, but you could land… Continue reading
When the employment market is tight, finding qualified candidates can feel like an uphill battle. But with the right approach, staffing firms can build a reputation as an employer of choice, attracting the caliber of talent needed to accurately fill job orders. HTSS, Inc., a client of Haley Marketing Group, serves Pennsylvania’s Lehigh Valley region… Continue reading
Haley Marketing Group will be attending Bullhorn Engage 2018 in Boston June 13-15. Fifty thought leaders will speak, from staffing industry insiders to pilot Sully Sullenberger. Bullhorn promises a conference that will explore cutting-edge technologies, transformative leadership techniques and radical recruiting strategies. Ryan Maher and Brian Vaccaro, Haley Marketing Group Marketing Consultants, will be attending…. Continue reading
