The short answer: yes!
Client Background:
Regional staffing firm with several offices along a several-state corridor. The company focuses on two core areas:
- Light Industrial: skilled and semi-skilled positions in manufacturing, distribution and general labor.
- Office/Professional: administrative support and customer service.
The Goal:
Re-engage candidates who have visited their website with eye-catching and thought-provoking ads appealing to the emotional reasons talent look for new job opportunities.
The Audience:
Previous visitors to their website and job board located in a targeted geographic region.
The Solution:
Our social marketing and PPC experts joined forces to design and execute customized Google remarketing campaign to help this client achieve their specific goals.
Remarketing provides a great solution because it allows ads appear in front of an audience that has a previous connection with your staffing agency (such as candidates who explored job opportunities on a website). By placing a bit of programming code on the website, remarketing makes the ads smarter – so they seemingly follow these website visitors around the internet, showing up on millions of Google Display Network partner websites.
The Results:
- Ads are targeting over 32,000 people who have previously visited their websites. Ads were displayed ≈225,270 a month.
- Very cost-effective at less-than-average cost per impression of $0.001.
Pretty Amazing Results, Right?
Could a remarketing campaign be right for your staffing firm? Connect with a digital advertising specialist at Haley Marketing Group to discuss how you can harness this advertising technology.
