Sometimes, our clients need a major rebrand or completely new website to achieve their goals.
Other times, it’s as simple as flipping a switch.
Check out how a little Shareworthy Service went a long way in helping one staffing company dramatically improve their recruiting results:
Founded in 1998, Affinity Personnel Solutions (APS) is a full-service staffing agency serving the Buffalo, NY and Erie, PA markets. With a down-to-earth recruiting and management team of Certified Staffing Professionals, APS takes great pride in placing the right people in the right skilled trades, administrative, IT/technical, engineering and managerial roles.
The Challenge: Low Job Views, Few Applications
Like many staffing firms, APS was frustrated by a lack of qualified applications coming through their website. At the time, they were using Entake (eEmpACT’s application) instead of our job board’s application – and were seeing disappointing results (job board ROI data from 9/13/18 to 10/13/18):
- Average time to complete an application: 18 minutes
- Job Views: 643
- Applications: 8
- Conversion %: 1.24%
- Applies / job: 0.38
- Cost / Apply: $26.51
- Active Job examples:
- 2nd Shift Forklift Operator – 16 views, 0 applies
- 1st Shift Forklift Operator – 14 views, 0 applies
- Packing Supervisor – 13 views, 0 applies
A job application that takes nearly 20 minutes to complete?
Just 1% of job views converting to applications?
Not exactly a recipe for happy candidates OR recruiting success!
General Manager Tom Scanlon came to Haley Marketing for a better apply process that would:
- Make applying to a job faster and easier for candidates
- Reduce application abandonment rates
- Increase qualified applications
…and we said: No problem!
Service and Implementation:
Experience has shown us that reducing application friction is essential to improving candidate experience – and increasing conversions. So naturally, our mobile-optimized job board is designed to create the best application experience possible! After reviewing Tom’s concerns and objectives, and doing a little digital reconnaissance of her own, our Director of Marketing Education, Paula Pirrone Zeisz, recommended a simple, yet effective, solution:
Disable Entake, and use Haley Marketing Group’s job board application.
Could such a small change really bring the improvements Tom wanted? Just two weeks after switching to our job application, Canalside saw amazing improvements:
- Average time to complete a job application: Reduced by nearly 80%! (down from nearly 20 minutes to under 3 minutes)
- Job Views: 1081
- Applications: 25
- Conversion %: 2.31%
- Applies / job: 0.78
- Cost / Apply: $8.48
By flipping a switch, we dramatically reduced candidate friction, which more than doubled APS’ conversions, while lowering their cost per application by more than 68%!
All Tom needed was a small tweak to deliver big recruiting gains – and we love it when that’s the case.
Could a little Shareworthy Service make a big difference to your staffing or recruiting firm?
Connect with one of our Marketing Educators to learn how we can help.