By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it!

But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short).

Here’s what Social Media Marketing Advisor Patrick Reichert is into:

HIT: Basketball

Back Story

Sports has always been a HUGE part of my family life. One of my grandfathers played in the NFL, and the other was a pro boxer.

So, it’s little surprise I began playing basketball at a very young age. Throughout my life, no matter what I did or where I lived, I always sought out a place in which I could practice and compete.

I did also play football up through college, but since graduating and launching my career I’ve maintained my passion for basketball.

Even with work, I still manage to find time to play in several local leagues throughout the year. I have played consistently since 2003, and I coached and taught instructional basketball to youth groups for five years. Currently, I’m a member of a non-profit organization that hosts a league.

What do I love most about sports?

I think my favorite thing about sports in general is the continual improvement needed to stay active and competitive.

Playing basketball has taught me so many valuable life lessons, too: how to work hard; how to create and maintain relationships; and how to deal with adversity in both my professional and personal life.

As a coach and mentor, I was able to introduce the game and those life lessons to hundreds of children.

My ultimate goal?

In addition to being a player and coach, I’m also a huge pro basketball fan. My goal is to visit every NBA arena!

9 down, 20 to go…

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