WILLIAMSVILLE, NY–Haley Marketing, the leading website development, content and recruitment marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce that Mackenzie Froese has been promoted to Director of Content Marketing. As the organization continues to grow and evolve its solutions, Froese will ensure exceptional business results and customer experiences for content marketing clients, while continually pursuing the firm’s mission to make great marketing more affordable.
Froese brought her digital media talents to Haley Marketing in 2014, when she was hired as a Marketing Advisor. In her new role as Director of Content Marketing, Froese will oversee the firm’s suite of branded content marketing services, with the goal of providing inbound marketing solutions that drive sales and recruiting for clients.
“I’m thrilled to continue directing our content and email marketing solutions, while taking over management of our Insights print and digital magazine and Staffing Helps sponsored webinars,” said Froese. “I look forward to bringing my experience and passion for the industry to these additional products, and to learn and grow into this exciting new opportunity.”
According to Co-CEO David Searns, “While 2020 was a challenging year for Haley Marketing and the staffing industry, it gave us the opportunity to step back and focus on our future. We’ve built an exceptional team, and I am very excited to see Mackenzie expand her role as the leader of our content marketing team, and help us to strengthen our ability to serve the staffing industry in 2021 and beyond.”
Follow this link to learn more about Haley Marketing’s content marketing solutions for the staffing industry.