As the only Boston-area staffing agency focused on nonprofit organizations, this start-up company needed a site that incorporated and expressed their vision and goal of “connecting the brightest hearts and minds to the best nonprofits.” Haley Marketing was able to convey this vision on the homepage through the use of Flash that incorporated strong value… Continue reading
I HATE MY WEBSITE CONTEST! Get a New Website…for FREE! Next month, we’ll be launching an all new haleymarketing.com. To celebrate, we’re going to give one lucky staffing company a FREE website makeover, worth up to $5,000! Your new site will include: Professional website design Copywriting by staffing experts Job board with Referral Manager Search… Continue reading
Q: What are the best ways to build my email marketing list? A: One of our clients built his email list from a few hundred to a few thousand in just one year. So how did he do it? His method was simple. Every time he talked with someone on the phone or in person,… Continue reading
As a start-up in the niche market of articecture and interior design staffing, Design Staffing Solutions chose Haley Marketing to create their new website. With stunning visual articture and design imagery, the site easily convey the geographic markets that Design Staffing Solutions is focused in, as well as their staffing specialty. Through SEO work, Haley… Continue reading
Q: Can you share some ways that staffing firms are using e-mail marketing to sell more and recruit candidates?
A: Sure thing! Below are just some of the ways that staffing companies are using e-mail as a tool in their marketing efforts:
Redfish Technology was looking for an updated look and image. The website uses a flash intro on the homepage to convey the fact that they place technical professionals across the nation. The homepage also highlight’s Redfish Technology’s specialized Alternative Energy recruiting division, Greenfish.
Q: I don’t know whether to go to the nail salon that gives an amazing pedicure, or the one that has the really comfortable massage chairs but doesn’t give as good of a pedicure? A: As you might have guessed, this isn’t a question that was sent to us by a staffing firm. It was… Continue reading
So where do you start a blog on innovative marketing ideas and best practices?
Well, to kick things off, let me tell you about a meeting our team at Haley Marketing(http://www.haleymarketing.com/AboutUs/team.html).
The point of the meeting was to initiate a process of seeking new and innovative ways to market. To get the ball rolling, our first step was to brainstorm the question: Why don’t more people respond to the staffing industry’s marketing?
David, you should create a blog.
David, I really think you should be blogging.
David, what in the hell are you waiting for?
Yes, I’ve been encouraged, not so gently, to start a blog. Why? Because I’m a bit of a marketing geek (okay, maybe more than a bit), and I’m really passionate about finding new and better ways for staffing and search firms to market their services.
And that’s exactly the point of this blog.
I’m hoping to make this an interactive forum for exchanging ideas, best practices, and crazy random thoughts on how to make marketing work better for staffing and search firms.
Q: I am thinking of starting an e-mail newsletter. Trouble is, I have no idea what type of content I should include. What are your recommendations? A: People receive so many e-mails per day, so what will make them take the time to read your newsletter? The answer is content! Content is extremely important when… Continue reading
Q: Can you share some ways that staffing firms are using e-mail marketing to sell more and recruit candidates? A: Sure thing! Below are just some of the ways that staffing companies are using e-mail as a tool in their marketing efforts: 1. Client Retention What keeps customers loyal? Great service. Staffing firms are using… Continue reading
Q: Last week, our team almost lost a major account! Since then, I’ve asked my team to re-focus on keeping our current clients happy. Do you have any specific retention tips or other advice that I can share with them? A: Getting your team back on track is a step in the right direction! Did… Continue reading
As a start-up, Hire Partnership came to Haley Marketing looking for a clean, contemporary and professional image–that was also affordable. Haley started with a new logo design which was completed in 1 week, and then designed and built the entire website in roughly two weeks to support Hire Partnership’s launch in the market. For more… Continue reading
Statewide Staffing is a company that specializes in staffing healthcare facilities in rural areas. This website was designed to help improve their position as “Rural Staffing Specialists” and offer a clean and inviting look. The website also features a section titled “The Nurses Station” that serves as a forum to keep their contract nurses involved… Continue reading
Q: What are other staffing firms doing to get new clients right now? A: HERE IT IS! Are you ready to learn the secret formula for immediate sales growth? I’m talking about the hidden opportunity in the staffing industry that will produce virtually unlimited demand for temps. Are you REALLY ready? Well, there isn’t a… Continue reading
Q: How should I respond when a prospect says, “We’re not hiring?” A: The biggest challenge that your prospect is facing may not be that business is slow, but that people are afraid to undertake new projects and hiring initiatives. This lack of action has been compounded by a common knee-jerk reaction to reduce costs… Continue reading