Q: I think a lot of people are going to my website, but how can I tell for sure? A: Install a website analytics tool. If you type in the term “website tracker” into Google, you’ll receive almost 13,000,000 results. Needless to say, there are a lot of tools out there that can help you… Continue reading
I was doing some quick research on the future of marketing, and I came across a facinating (and likely dead on) analysis of trends in the field of marketing. If you’re serious about engaging clients and candidates (and getting them to seek you out), invest 5 minutes to review this article from author and consultant… Continue reading
Kudos to Prime Industrial Recruiters in Tulsa, OK! It’s rare that you find an industrial staffing firm that really knows how to differentiate itself. Here’s one that gets it! Check out their TV commericals for an excellent example of how a staffing firm can position itself against the competition.
What’s your website doing for your business? And more importantly how do you know? I read an article in the Rain Today newsletter that will help you judge the true impact–and value of your website. While it was written for professional services firms and consultants who sell to professional services firms, I think you’ll find… Continue reading
Q: When is the best day to send email? A: After the Lunch with Haley on email marketing a couple weeks ago, several people asked me this question. This was a topic that we did not cover in the webinar. One reason why I didn’t spend any time on this topic is because…there really is… Continue reading
As the only Boston-area staffing agency focused on nonprofit organizations, this start-up company needed a site that incorporated and expressed their vision and goal of “connecting the brightest hearts and minds to the best nonprofits.” Haley Marketing was able to convey this vision on the homepage through the use of Flash that incorporated strong value… Continue reading
I HATE MY WEBSITE CONTEST! Get a New Website…for FREE! Next month, we’ll be launching an all new haleymarketing.com. To celebrate, we’re going to give one lucky staffing company a FREE website makeover, worth up to $5,000! Your new site will include: Professional website design Copywriting by staffing experts Job board with Referral Manager Search… Continue reading
Q: What are the best ways to build my email marketing list? A: One of our clients built his email list from a few hundred to a few thousand in just one year. So how did he do it? His method was simple. Every time he talked with someone on the phone or in person,… Continue reading
As a start-up in the niche market of articecture and interior design staffing, Design Staffing Solutions chose Haley Marketing to create their new website. With stunning visual articture and design imagery, the site easily convey the geographic markets that Design Staffing Solutions is focused in, as well as their staffing specialty. Through SEO work, Haley… Continue reading
Q: Can you share some ways that staffing firms are using e-mail marketing to sell more and recruit candidates?
A: Sure thing! Below are just some of the ways that staffing companies are using e-mail as a tool in their marketing efforts:
Redfish Technology was looking for an updated look and image. The website uses a flash intro on the homepage to convey the fact that they place technical professionals across the nation. The homepage also highlight’s Redfish Technology’s specialized Alternative Energy recruiting division, Greenfish.
Q: I don’t know whether to go to the nail salon that gives an amazing pedicure, or the one that has the really comfortable massage chairs but doesn’t give as good of a pedicure? A: As you might have guessed, this isn’t a question that was sent to us by a staffing firm. It was… Continue reading
So where do you start a blog on innovative marketing ideas and best practices?
Well, to kick things off, let me tell you about a meeting our team at Haley Marketing(http://www.haleymarketing.com/AboutUs/team.html).
The point of the meeting was to initiate a process of seeking new and innovative ways to market. To get the ball rolling, our first step was to brainstorm the question: Why don’t more people respond to the staffing industry’s marketing?
David, you should create a blog.
David, I really think you should be blogging.
David, what in the hell are you waiting for?
Yes, I’ve been encouraged, not so gently, to start a blog. Why? Because I’m a bit of a marketing geek (okay, maybe more than a bit), and I’m really passionate about finding new and better ways for staffing and search firms to market their services.
And that’s exactly the point of this blog.
I’m hoping to make this an interactive forum for exchanging ideas, best practices, and crazy random thoughts on how to make marketing work better for staffing and search firms.
Q: I am thinking of starting an e-mail newsletter. Trouble is, I have no idea what type of content I should include. What are your recommendations? A: People receive so many e-mails per day, so what will make them take the time to read your newsletter? The answer is content! Content is extremely important when… Continue reading
Q: Can you share some ways that staffing firms are using e-mail marketing to sell more and recruit candidates? A: Sure thing! Below are just some of the ways that staffing companies are using e-mail as a tool in their marketing efforts: 1. Client Retention What keeps customers loyal? Great service. Staffing firms are using… Continue reading