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Discover the latest trends in staffing websites, social media & content marketing, SEO, PPC, graphic design and even advice providing share-worthy service!
Google For Jobs: How to post jobs that get seen on Google For Jobs In 2017, Google announced a new search feature to make finding jobs when searching Google quick and easy for job candidates. This search feature uses structured data to displays jobs from career sites and will display these jobs in job seekers’… Continue reading
When you’re on an adventure, you document the highlights, the parts you want to write home about. Your eyes are no different. And with email? The more straightforward the path, the more rewarding the trip. KISS: Keep It Simple, Sweetheart You have an incredible opportunity. A sales pitch worthy of romantic prose, of write-ups of… Continue reading
As project managers, we hear this question a lot. Or, my favorite – “what do you think of my logo?” We get it. You’ve decided to do a new website – and have selected Haley Marketing (of course!). You are excited to get started. During the kick-off call, you throw it out there – should… Continue reading
Shareworthy Service is all about going above and beyond to consult with clients, understand their challenges, and develop solutions that benefit everyone involved. We recently had the opportunity to help one of our long-standing clients navigate a tough situation by marketing smarter. The Challenge: A mid-sized supply chain staffing firm faced an all-too-familiar challenge in… Continue reading
More and more businesses are beginning to open back up, which means there are available positions that need to be filled. Normally, this is not an issue. However, we are living in less than normal times. In the wake of the pandemic, people would rather collect unemployment or are wary of returning to work. So,… Continue reading
As a relatively new hire and beginner in the staffing world, I understand how daunting learning the ins and out of the industry can be. From PPC to ATS, there are dozens of staffing-specific terms, leading to a potentially overwhelming onboarding process for new employees. But, have no fear – your friendly neighborhood intern is here. The resources… Continue reading
Ah, Facebook jobs – how they’ve made a splash into the landscape of social recruiting. With over 2 billion users on Facebook alone, utilizing this platform effectively and efficiently should be top priority when it comes to your social strategy. Facebook jobs have made applying to jobs quick and easy. Essentially, a Facebook user’s profile… Continue reading
While print marketing isn’t as popular as it used to be, it’s far from dead – less saturation in the market gives you the perfect opportunity to stand out and stay top-of-mind! I recently published this post for Mamu Media, in which I break down the facts surrounding the status of print marketing. Here’s what… Continue reading
Why do you need a website for your staffing firm? What should it look like? Should it be a sales tool? Should it be merely informational? Does it need a job board? Different staffing companies have different ideas about how their website should look and function – or wonder why they even need a website… Continue reading
So you’re building a new website and maybe you’re in one of two camps: I MUST have a say in every aspect of my website, from the images down to the buttons. I’m just going to sit back and let you handle it. But how much say should you really have? What’s going to get… Continue reading
I love this question. Often, when I am speaking with an owner or executive in a staffing company, they want to know “the right answer” for their marketing. What’s the one thing that matters most? What’s the silver bullet that will generate the most inbound sales leads or attract the most talent? As you can… Continue reading
Don’t call it a comeback. They’ve been here for years! Over 25 years ago, Denso engineer Hara Masahiro invented the Quick Response (QR) code to solve a growing limitation of the traditional vertical line barcode. The traditional UPC barcode can store only about 20-25 characters. This is great for product identification and tracking sales in a retail environment. However, by comparison, the QR code can store… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. EPISODE 47 SEGMENTS: We help you prepare your marketing for Q4 The new iOS update is set to limit (and block) Facebook ads Three ways to improve conversion rates on your job… Continue reading
The newest buzzword in the marketing community is employee advocacy. The term may be new, but the concept is tried and true, updated for the digital age. What is Employee Advocacy? The definition of employee advocacy is simply the promotion of your company by the people who work for it. This happens all the time… Continue reading
Back in May (a lifetime ago and yet here were are in Pumpkin Spice Season), I was asked to write a letter of encouragement to a senior in high school dealing with… well 2020. She was headed for art school and really struggling with her senior year being put on pause. With school back(ish) in… Continue reading
One of the most common questions I get when talking with potential clients is “why should I work with Haley Marketing?” While there are a number of solid answers to this question the one that I always point to is “you’ll have access to 50+ marketing experts”. No matter what product or level of service… Continue reading
