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Discover the latest trends in staffing websites, social media & content marketing, SEO, PPC, graphic design and even advice providing share-worthy service!
Haley Marketing Group is headed to Hollywood Beach, Florida, March 27-29 for the 2018 TempNet Annual Convention & Trade Show at the Margaritaville Resort. Paula Pirrone Zeisz will be there – not looking for her lost shaker of salt – but geared up and ready to talk to you about your marketing challenges. About Paula… Continue reading
Metro Staffing Founded in 1993, Metro Staffing is a full-service staffing firm with nine locations throughout the U.S. Each day, they employ thousands of field workers in a wide range of administrative, skilled trades and light industrial roles. The Challenge: As their name implies, Metro Staffing strives to make working with them efficient and enjoyable…. Continue reading
Laurie Hyllberg, vice president of Kinsa Group is our guest this week. Kinsa Group is a Wisconsin-based recruiting firm that specializes in the food and beverage industry. In this episode Laurie and I discuss: Their process for finding the “ideal” candidate Challenges she has faced recruiting millenials The importance of tailoring your message to various… Continue reading
Haley Marketing Group will be attending the 2018 ASA North Carolina Staffing and Recruiting Conference in Charlotte, NC, March 21-23. We look forward to sharing ideas with you and hearing about your challenges during the Symposium. A Little Bit About Brad Brad Bialy, a social media and content marketing strategist from Haley Marketing Group will… Continue reading
We know hashtags are essential for growing your audience on Instagram. If you don’t use hashtags, you’re only speaking to your unique (and probably small) audience, rather than to an entire network of users who may be searching popular hashtags. Hashtags can be tricky though! While it’s tempting to use hashtags you know will bring… Continue reading
Cinderella. March Madness. The biggest upset in the history of college basketball. Return on investment? Stay with me here. A lot of people across the country never heard of the University of Maryland Baltimore County before they defeated No. 1 Virginia on Friday night and became the first No. 16 seed to ever win a… Continue reading
Content is king. You’ve heard that before. But once you’ve put the effort into creating content what can you do with it? This week the team at Haley Marketing Group is leading my example. Here’s how we get the most out of our content by sharing it across platforms. Instagram. Any visual content you create… Continue reading
Gibson Consultants LLC, a retained search firm serving healthcare payors and digital health companies, has merged with its affiliate Enterprise Recruiters LLC, a contingency recruiting firm also focused on digital health companies and launched an awesome new website! Leveraging years of experience in healthcare, technology and search, Gibson Consultants is able to build relationships with… Continue reading
While many marketing trends will shape the outcome of your 2018 efforts, one of the biggest trends for email marketing is personalization. What Is Personalization, and Why Does It Matter? Personalization is targeting not only the email, but its content, to the reader. For staffing and recruiting agencies, this can offer a lot of opportunities…. Continue reading
“Does anyone have tips for online reviews and reputation management?” Question Originally Posted on ASA Central In a digital world where 88 percent of people trust online reviews as much as they trust their best friends’ recommendations, your desire to gather positive reviews to outweigh the negatives is certainly worthwhile. The truth behind online reviews… Continue reading
“No problem.” “My pleasure!” Which of these simple phrases would you rather hear? The difference is subtle, but definite. Both let the customer know that the speaker (i.e., a staffing firm employee) will help them with their request. The first phrase, however, includes the word “problem,” which has a negative connotation – as opposed to… Continue reading
Do you need the insights of a quality engineer to keep a critical project on schedule, safe and compliant? Or a product engineer to innovate new design concepts? Extension, Inc. has the expertise, network and resources to get the job done. They bring decades of experience to your search – delivering top talent and consistent… Continue reading
The short answer: you shouldn’t. The real question is – why is no one reading the content? Are you writing about relevant topics? Are you publishing blogs without optimizing the copy for both readers and search engines? Are you sharing the content through other outlets to expand your reach? Use these strategies below to take… Continue reading
Job seekers can be brutal. Anyone who’s worked in the staffing industry can attest to this fact, right? We have all seen how they air their complaints – very publicly and unfiltered – on social media and review sites. But whether candidates’ scathing remarks are accurate or completely fabricated, one thing is certain: In today’s… Continue reading
Angela Chambers President and Managing Partner of Mercer Bradley joins us to talk about: The importance of social media to their firms success How internal staff training has helped with turnover What advice she would give a younger version of herself and what might be my favorite pearl of wisdom If you’d like more information… Continue reading
How can you make sure your company’s social media platforms are using up-to-date marketing trends? In my previous post in this series, I explained some of the 2018 Marketing Trends for Facebook and Twitter. Today, I want to focus on LinkedIn, Instagram and Snapchat – with a specific focus on audio and video formats. Take… Continue reading
