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In this edition of Snack Time, Matt Lozar, director of recruitment marketing at Haley Marketing, talks about four ways to get more ROI out of your job board spend. What Can We Do To Get More Results From That Job Board Spend? Eliminate Year-Long Contracts. The reason? 2020. Need I say more? Why is it… Continue reading
Job advertising can make a recruiter’s job easier, but only with the right strategies and tactics in place. Commonly recruiters will post and pray to job boards, and hope for results, but it doesn’t have to be that way. You can leverage job advertising more effectively. In this webinar, Matt Lozar, director of recruitment marketing at… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] Are your phone systems killing your marketing and candidate experience? Brad Bialy:… Continue reading
Should Your Staffing Firm Outsource Job Advertising Spend Management? In this short video, Director of Recruitment Marketing Matt Lozar answers the top 4 questions about outsourcing job board spend management: We hear this pain from clients all the time. They’re posting their jobs and they’re praying. They’re praying that candidates click on their jobs, that… Continue reading
I will admit to being late to this binge-watching party. However, if you haven’t heard of the wildly popular CBC Television show, Schitt’s Creek, then you’ve been living under a bigger rock than I have. The series follows the Rose family as they lose all their riches – except for the ironically named town they… Continue reading
We made it through another winter! Spring is in the air, the earth is renewing itself once again, and it’s time to start that annual ritual of seasonal cleaning. But “spring cleaning” isn’t just for windows and floors; it’s for customer service, too. In fact, periodically reevaluating the way your staffing firm approaches and delivers… Continue reading
You post daily to social media, update your website regularly with fresh content, and send out emails monthly. But how do you know if what you are doing is effective? Is it helping your business achieve its goals? When it comes to answering these questions, it is important to clearly understand your goals. From there,… Continue reading
In this short video, Director of Recruitment Marketing Matt Lozar explains what “recruitment marketing” means in the staffing industry. He also shares the four pillars of an effective recruitment marketing strategy: What is recruitment marketing? It’s everything it takes to get the right people to apply to your jobs. At Haley Marketing, we take that… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] Are your phone systems killing your marketing and candidate experience? Brad Bialy:… Continue reading
Are you wanting to create a LinkedIn account but aren’t sure where to get started? Here are five things you should be including in your profile as a recruiter. Have a Professional Profile Picture Don’t know what picture you should use for your profile? Here are some questions to ask yourself as you scroll through… Continue reading
Fernando Tatis Jr. got PAID, and his contract with the San Diego Padres means much more to the staffing industry than you might think. Are your phone systems making candidates run to your local competitor? And we go back to the basics and chat about the keys to setting your overall goals for 2021. … Continue reading
Social media marketing is constantly evolving, especially in our world where digital platforms are a necessity. If you’re not representing your staffing company using the right tactics, your business could suffer because of it. As 2021 continues, it’s essential to consider some of the top trends currently happening on social media and how your business… Continue reading
Come and gone are the days of operating your business off the “grid,” and when I say “grid,” I don’t mean the kind you immediately think of – I’m referring to your Instagram grid. You may be asking, does my staffing company really have a need for Instagram? Yes, it does! Instagram gives your company… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing dedicated to providing quick-hitting takeaways on Digital Marketing and Recruitment Marketing. To listen to the episode, click play on the player above or visit the episode page [InSights] When Will Google Stop Breaking Our Hearts? Brad Bialy: Matt,… Continue reading
Rewind a few years. The staffing companies that were blogging regularly, posting content on their sites a few times a month, sharing posts on Facebook a few times per week–they were the leaders. They embraced content marketing and devoted time and attention–and committment–to leverage content to support their branding efforts. They increased visibility and carved… Continue reading
Could I get an extra side of ranch? Can I swap those fries for broccoli? Could we split that entree? When serving customers in a restaurant, accommodating exceptions like these is pretty simple. But when you’re serving staffing clients, making concessions is seldom as cut and dry. How should you handle a staffing client who… Continue reading
