To date, Facebook has over 2 billion monthly active users. All over the world, people are scrolling through their feeds just like you. With such a vast user base, it’s important to think carefully about how your staffing company will reach your specific target audience. Luckily, with Facebook ads, there are a lot of options!… Continue reading
By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). Here’s what Marketing Support Specialist Shira Boyle is into: HIT: International Travel… Continue reading
Clicking publish on a blog post isn’t the end of the process. In fact, in most cases, it’s just the beginning. How can staffing and recruiting firms repurpose blog articles they’ve published on their website?
On today’s episode of Secrets of Staffing Success: Todd Lewandowski is joined by Brad Bialy and Matt Lozar to recap the lessons learned from 50 episodes of Secrets of Staffing Success. Topics Covered Include: Developing a systematic process for podcasting Something always goes wrong…unless you have a plan and leave nothing to chance. What has Todd learned from 40 interviews with… Continue reading
As a staffing and recruitment professional, you understand the importance of your website, social media and content marketing in attracting clients and candidates to your firm. But are you maximizing the ROI on your marketing dollar? Here’s how to find out If you are attending the ACSESS National Conference 2019 Quebec City, Canada May 7-9,… Continue reading
Posting and praying isn’t going to work. You need to have a plan. Know your why before you hit ‘publish,’ and stick to that plan, and think about why that content is going to make an impact with your audience.
Friction? Save it for the science lab. Friction is neat when it creates static electricity (okay, technically it’s the adhesive forces pulling off electrons that causes the buildup of a static charge – but we’ll leave that lesson to science teachers) – but friction in service? That’s downright frustrating to your staffing customers. What causes… Continue reading
Haley Marketing Group will be attending Affiliated Staffing Group’s Annual May Conference in Chicago May 6-9. This year’s theme is, “Staffing & Selling in an Up & Down Economy.” If you are attending the conference, make time to visit our own Director of Marketing Education, Paula Zeisz. Paula has helped nearly 1,000 staffing and recruiting… Continue reading
On today’s episode of InSights: Does your staffing firm need a Game of Thrones strategy? (1:16) Is your social media messaging balanced for human readers and algorithms? (7:34) The case study success that resulted in 1 staffing firm increasing applications by 8% WITHOUT increasing their cost per application (17:04) During segment 2, Social Reach, they’re joined by Michelle McCormick,… Continue reading
Take a moment,… think about the passwords you use across your accounts online, the software you use and the devices you access. Are any of them the same? If you said ‘Yes’, you aren’t alone. More than likely, one or more of your passwords are exactly the same. It makes sense, right? How are we… Continue reading
Recruitment marketing continues to become more important in the talent acquisition industry. With fierce competition and the battle for talent, it’s vital to focus on your recruitment marketing if you want to keep your candidate pipeline flow. From developing an employer brand, to creating a simple application process, to engagement throughout the screening and interview… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Every Post Has a Purpose Brad Bialy: We’re… Continue reading
On this episode of InSights, Brad Bialy and Matt Lozar discuss:A guide to repurposing your blog post (1:51), three ways to develop relationships on LinkedIn (8:14), and they share four lessons from the TAtech Leadership Summit on Recruitment Marketing and the Massachusetts Staffing Association’s Annual Conference (14:15)
You might have recently seen that Bank of America has decided to raise their minimum pay rate to $20/hr over the next two years. Whether this decision is based on the social backlash against pay disparity, record profits, actual benevolence toward their workforce, or the government placing additional scrutiny on the banks, this much is… Continue reading
How can you write a captivating blog post title…that people actually want to click?
Technology is amazing. With a single click you can instantly find out where those pens you bought on Amazon are – and when they’ll arrive at your door. You’re always in the know! Now, think for a minute like a candidate applying to a position on your job board: Once you hit the Submit button,… Continue reading