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Confession: I’m over this year. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all about creating certainty – in sales, recruiting,… Continue reading
To be honest, I’ve had enough of 2020. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all about creating certainty –… Continue reading
CRMs. Chatbots. Websites. ATS platforms. Career portals. The list of staffing tech tools is looooong. And getting longer by the day. Don’t get me wrong – I’m a HUGE fan of process automation, and digital tools like these are indispensable to your staffing firm’s success. But when it comes to creating a fantastic experience for,… Continue reading
So, you have read your Haley Marketing training documents cover to cover. You searched for an answer on https://helpme.haleymarketing.com/…but you still have questions. What now? Contact the Haley Marketing Success Team! Need to add a page to your website? Struggling with your job board or talent showcase? We can help! Our team is here to… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. EPISODE 50 SEGMENTS: Breaking Down Conversion Rates: Is your website helping or hurting your lead funnel? Your employer brand doesn’t have to be everything to everyone And Matt explains 2 ways programmatic… Continue reading
I think this year has pushed all of us to our limits. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. But we’re here now. While we can’t change reality, we can absolutely change how we see things and how we deal with challenge. This series is all… Continue reading
One of the most effective advertising tactics on Facebook is using the “lead generation” advertising objective. Now, in the staffing industry, when we hear “lead generation,” we instantly think of new business on the sales side. But on Facebook, “lead generation” is just an advertising objective to quickly capture information on a native form right… Continue reading
More people will visit your website in a month than will ever talk to you in a year. The best websites are optimized to create a capture and retain attention quickly. You have mere seconds to create a good first impression. Once the visitor decides to stay a few more seconds, you need to start… Continue reading
Why choosing the right imagery is important for your staffing firm? Your website is the first impression of your staffing company. The first few seconds a prospect lands on your website could be the deciding factor between choosing your staffing firm over a competitors. The images help to create a strong first impression and connection… Continue reading
In order for something to rank on Google, Google’s algorithm needs to deem your blog post or page better than the other results. As anyone who has ever tried getting anything ranked on Google knows, their algorithm is constantly changing and is updated at least 500 times a year. Yes, Google’s algorithm changes at least… Continue reading
“Print is too expensive.” “You can’t track the effectiveness of print marketing.” “Print is outdated… no one reads printed materials these days.” You’ve more than likely heard one of these phrases recently. So, why print? Because the world is inundated with digital content. There’s an almost unimaginable amount of digital content created daily – more… Continue reading
Stop me if you’ve heard this phrase before; “In these unprecedented times… we’re here for you.” It’s not that the sentiment is unwelcome, or even that it is incorrect. It just feels… robotic. The struggle is real, up and down the chain of command. From C-Suite folks envisioning new ideas to ride out the… Continue reading
Are face masks cramping your customer service style? When you’re face to face with employers and job seekers, it can be tough to convey your enthusiasm, caring and positive attitude. Why? If you’re like most people, you typically rely on a hearty smile to reinforce the message you want to send. But when you’re wearing… Continue reading
Fifteen years ago, the sites that ranked well didn’t read very well. Why? Because they were jam-packed with keywords. You probably remember the “bad old days” when you’d Google something like, “the best kitchen knife” and the top result read like this: The best kitchen knife is better than all other kitchen knives. When you… Continue reading
Confession: I’ve had enough of this year. Enough of the news. Enough of social media. Enough negativity in our lives. I think this year has pushed all of us to our limits. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. My biggest hope for 2020… is that… Continue reading
Content Is Data.* Likes and feels are nice but they should be guided by analytics. Your content marketing strategy should engage audiences in many different ways. To effectively do this, you need to know how your content is working. to know, follow these four steps: 1. Monitor. 2. Track. 3. Tweak. 4. Repeat. Find patterns… Continue reading
