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“Podcasting is just a fad; it will never last.” Funny, that’s what they said about radio, movies, and TV. The fact is podcasting has gone from being “alternative media” to being “new media.” Let’s look at the facts… 42 million Americans listen to podcasts weekly. That’s 15 percent of the total population. Only 3 percent… Continue reading
In a candidate-driven market, like we’re facing now, letting good candidates slip through the cracks is simply not an option. And when you want to place top candidates in better positions, it makes sense to reach out to your current candidate database. Whether they’re currently employed or actively seeking work, these people are only an… Continue reading
If the answer isn’t you – it’s time to take control. In the staffing industry, social media has become an indispensable marketing tool for branding and recruiting talent across many industries, from light industrial to healthcare. As a critical tool, you should make sure you have control of these pages, regardless of who creates or… Continue reading
“The ads that follow you around the Internet” We hear that phrase all the time when talking to current clients or prospects about pay-per-click advertising. Most of the time, people don’t know what the term is remarketing but they definitely know how it works. First, How Do We Increase That Audience Size For companies who… Continue reading
Another busy week here at Haley Marketing Group. Here are just a few of the things we’ve been talking about this week to help clients succeed in 2018. Email Marketing Email marketing is still making a tremendous impact in the staffing industry. Marketing Advisor Mackenzie Froese writes this week about it’s tremendous ROI and… Continue reading
If you haven’t started an email marketing program by now, 2018 is the time to dive in head-first! As we’ve already mentioned, email marketing continues to drive the highest return on investment of any marketing outlet – a reported $38 earned for every $1 spent. So, if you want to tap into this ROI machine,… Continue reading
Offering an amazing customer experience is an important competitive differentiator for many staffing and recruiting firms. But changes in customers’ expectations and technology make it tough to consistently WOW clients and candidates. What worked yesterday won’t necessarily cut it today, much less tomorrow. What’s Changing in Customer Experience? Customer experience futurist Blake Morgan has boldly… Continue reading
It’s been an amazing 11 episodes! We are so thankful for all of our guests and listeners. While we prepare brand new episodes we thought you might like to hear some of the best advice and insights from our 2017 episodes. We’re thankful for everyone who has been a guest and a listener. If you… Continue reading
It takes innovative and expert recruiters to find and attract the best people. At Accurate Personnel, they go the extra mile to identify the strongest candidates, vet them to your standards and attract them to your company. They will partner with you to: • Access tough-to-find skill sets • Customize services to your specific needs… Continue reading
If you’re planning to use social media for your business, there is one essential ingredient that will either make or break the results: an audience. If no one is listening to you talk, is it worth talking? (Don’t answer that out loud) As a firm believer in content marketing, I tell my clients that they… Continue reading
Be a kinder person? Lose weight? Quit smoking? Anyone who knows me will tell you that I’m not a fan of New Year’s resolutions. While people’s intentions may be good, the vast majority of them (92%, according to University of Scranton research) abandon their resolutions within just a few months. I am, however, all in… Continue reading
With a new year upon us, what can we do on social media to be more effective in 2018 than we were in 2017? Establishing Social Media Resolutions Resolution 1: Focus on Your Business Goals In Part 1 of the Road Map to Social Media Success I discussed the importance of identifying your goals…. Continue reading
We’re starting the year off right with several victories here at Haley Marketing Marketing Group. Take a look at some of these wins for the week ending Friday, January 5, 2018. Website Design Kaitlin Bolling, Director of Interactive Design, started the week with a win by sharing some innovations she developed for our creative team that… Continue reading
It’s official – you can’t ignore Snapchat in your social media and recruiting strategies anymore. Thirty years old and younger is now the largest demographic in the United States and seventy-one percent of Snapchat users are under age 34. In total, Snapchat has over 100 million daily users. Ads are viewed up to one million… Continue reading
When we look at the road map to social media success, it is critical to start at the end, by identifying our goals. What are we trying to accomplish? After all, if we start by deploying social media tactic after tactic without a true goal in mind, how will we know if the actions… Continue reading
“I’m getting applications, they’re coming from the right candidates and the right locations – does Google Analytics even have anything else to show me?” Google Analytics still has a lot to offer you, such as information about which social media platforms are successfully driving traffic to your site, and whether your site is pulling in… Continue reading
