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Discover the latest trends in staffing websites, social media & content marketing, SEO, PPC, graphic design and even advice providing share-worthy service!
Cannibal Recruiting, long a leader in finding exceptional professionals for companies in need of expertise in data storage, cloud computing, big data, analytics and security IT recruiting, is pleased to launch a new website that will position them well with client and candidate prospects. “Let us get you a head,” Cannibal’s catchy tagline, plays off… Continue reading
You may be familiar with the policy where UPS saved millions of dollars by essentially eliminating the left-hand turn for their truck drivers. While this often means they’re not taking the shortest or most direct route, the decision has saved fuel, reduced waiting time and reduced the chances of accidents. According to CNN, the results… Continue reading
Throughout recent editions of PPC Monday, we highlighted how staffing agencies can boost Facebook content to reach a wider audience and how to use a simple Facebook ad to drive more traffic to your staffing agency website. Those options are great for a paid Facebook strategy, but what about the organic results of your Facebook page?… Continue reading
Mercer Bradley, long Western Canada’s leading supplier of people-focused accounting recruitment, has launched a beautiful new site at www.mercerbradley.com. Set in an elegant red, black and grey palette, the feature- and information-rich site creates a clean, professional web presence for the company. Firms on the lookout for proven accounting professionals in Winnipeg, Edmonton and Vancouver… Continue reading
More than Product Demos Thank you Bullhorn. Last year, you made the decision to make ENGAGE more than a user’s conference. You made it into one of the staffing industry’s “can’t be missed” events featuring world-class thought leaders and industry experts. (And really cool demos of your latest tech!) How about a little marketing expertise?… Continue reading
Do you make every sales and service call face to face? Of course not. That’s why it’s so incredibly important to put a smile in your voice when you’re on the phone. “Smiling with your voice” may sound hokey or contrived… …but you need to get over it. Research shows that not only can customers… Continue reading
Last time, we talked about what a Boosted Post on Facebook actually does. With this week’s edition of PPC Monday, let’s examine Facebook’s basic advertisement and how your staffing website traffic will benefit. Who Wants More Traffic to Their Website from a Targeted Audience? I think the answer to that question is everyone! Facebook breaks… Continue reading
Whoever said: “let sleeping dogs lie” knew very little about delivering amazing customer service. Sleeping dogs (i.e., your customers) may be quiet, but that doesn’t mean they’re thrilled with your staffing firm – or even satisfied! Unhappy customers may never say a word to you because they: find confrontation stressful; worry that complaining will make… Continue reading
Your staffing website is responsive. Fast. Secure. And delivers an amazing user experience. What else should you be doing to ensure it generates solid leads and attracts more qualified candidates? You need a plan – for content and backlinks, that is. In this final installment of my SEO in 2017 post series, I’ll explain why… Continue reading
I always get the question “when someone does a search for local staffing companies, how can I get my company on the map?” While there are a number of factors that go into it, the most important is to make sure your listing is updated and claimed! These listings, also referred to as business citations,… Continue reading
Facebook provides a lot of advertising options for business. In the coming weeks, we are going to talk about all of the different options available for organizations. The first place we are going to start is with the Facebook ad type you have probably seen and that’s the Facebook Boosted Post. What Does It Mean… Continue reading
Want your staffing website to rank better, generate more leads and attract more qualified candidates? Then this series of posts on SEO is a must-read! In my first installment, I explained how responsive design and AMP technology make both Google and your site visitors happy (you can read the full post, “SEO in 2017: A… Continue reading
Social media is no longer something that can be overlooked – it’s part of your business. If someone searches for your company on Facebook or LinkedIn and you don’t exist, it’s unlikely they will continue to dig to find information about your company – they will simply move on. Don’t miss out on the opportunities… Continue reading
A temp arrives late to their assignment. A pressing job order slips through the cracks. Your client was overcharged on their last statement. We’re all human – and we ALL make mistakes. But in business, regardless of whether an error was your fault or not, “I’m sorry” just doesn’t cut it. And “fauxpologies” just increase… Continue reading
For most people, driving in a car feels much safer than flying in an airplane. We dictate our future when we hold the steering wheel. We decide our direction, and we determine whether we reach our destination or not. Statistically, flying is much safer than driving, but most of us worry a lot more when… Continue reading
In our first PPC Monday blog, we talked about different types of online advertising. This post will dig into specific terms used during an online advertising campaign. Impressions Quite simply, this is the number of times your ads were seen. It doesn’t measure the unique number of people who saw your ad but the number… Continue reading
