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Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. EPISODE 29 SEGMENTS: How can you set a measurable goal for your content marketing in 2020? How might you strengthen your employer brand on Facebook? 2020 predictions for social recruiting… Continue reading
Everyone in your staffing firm provides customer service. Yep, everyone! From account managers and recruiters to receptionists and back-office staff, your employees provide service to all types of “customers” every day: employers, job seekers, temporaries on assignment, coworkers, industry partners and even vendors. So, when was the last time you trained your staff on providing… Continue reading
Many of us on the Haley Marketing team are avid readers. Whether our goal is to improve client experience, learn something new or just escape into another world, we make reading a priority. Here are some of the top books we read in 2019: UI/UX Designer Becca Searns’ favorite books this year included: Daemon by Daniel Suarez The author writes about technology that actually exists in…
An estimated 61 million people in the U.S. live with a disability: 4.6% are blind or have serious difficulty seeing 5.9% are deaf or have serious difficulty hearing 3.7% have difficulties with instrumental activities of daily living (which may include using technology) Is your website, blog and other content accessible to ALL job seekers? With… Continue reading
Happy holidays! As the year winds down, it’s a perfect time to reflect on your company’s performance in 2019, count your blessings and find ways make your staffing firm even stronger in 2020. One great way to do that? Read my Shareworthy Service posts each month! In them, I share research, insights and best practices… Continue reading
On this episode we feature some of our favorite segments form 2019. You’ll hear: Kelly Merbler discuss how to keep recruiters engaged in a talent short market John Ruffini shares the training we need to focus on ahead of a possible recession Scott Wintrip reminds us to keep selling even in a candidate market Mike… Continue reading
Most of us take the ease of how we experience the world around us for granted. For an individual with disabilities, however, a task as simple as applying to a job on a staffing website can present frustrating challenges. As we’ve explained in earlier posts, the Web Content Accessibility Guidelines (WCAG) 2.0 have evolved to… Continue reading
Why should your staffing agency use programmatic job advertising? Yes – it’s a change from how your staffing agency and team of recruiters manage their monthly recruitment budget. However, there are pain points to your current process. Programmatic job advertising promises to bring these three benefits to each staffing agency that implements the tactic: No… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing, and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Google’s 2019 Ranking Factors Brad Bialy: Matt, a few episodes ago… Continue reading
Your staffing website may be beautifully designed. Load lightning-fast. Be optimized for mobile. And drive tremendous ROI for your agency. But is your website ADA-compliant? If not, you could be: alienating job seekers and other potential site visitors with disabilities missing out on a huge potential talent pool of 61 million disabled Americans exposing yourself… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding and digital marketing. EPISODE 28 SEGMENTS: How to create a content strategy for 2020 How can you write GREAT job descriptions? What are SMART goals and why are they important? Evaluating your application… Continue reading
The holidays are a busy time for all of us. That is a foregone conclusion. So, how can you cut through the holiday junk mail clutter and find any return on your email marketing investment this time of year? Try these three approaches. Sending a Seasonal Mailing It doesn’t have to be incredibly in-depth or… Continue reading
The following transcript was taken from InSights, a staffing and recruiting podcast from Haley Marketing Group dedicated to providing quick-hitting takeaways on Social Recruiting, Content Marketing, and Employer Branding. To listen to the episode, click play on the player above or visit the episode page [InSights] Google’s 2019 Ranking Factors Brad Bialy: Matt, I wear it on… Continue reading
Warm handshake? Check. Appropriate eye contact? Yep. Friendly smile? Affirmative. You have rapport-building basics down cold. Now what? Building rapport is essential to customer loyalty. But beyond the fundamentals, what more should you do to help staffing clients relax, trust you and feel better about working with your agency? Take relationship building to the next… Continue reading
Are you ready to make 2020 your best year ever? Brad Bialy joins me to review all the areas of your business that you need to make sure are up to speed. We’ll discuss; Does your website say 2020 or 2006? (Find out about ADA compliance here) Is your job board optimized to bring in… Continue reading
Your staffing or recruiting firm would never knowingly discriminate against any individual (especially a job seeker) with disabilities, but… Could your staffing technology (i.e., your website) be discriminating? When it comes to ADA compliance for staffing websites, there’s a lot to know. In an earlier blog post, we reviewed how these regulations and guidelines could… Continue reading
