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Discover the latest trends in staffing websites, social media & content marketing, SEO, PPC, graphic design and even advice providing share-worthy service!
“Consistency is key.” It’s repeated so often, the saying almost becomes noise. However, in email marketing, this phrase is a cold hard fact. With over 306 billion emails1 estimated to be sent this year, how can you stay in front of your audience (and out of the spam filter)? One easy way is to be… Continue reading
In May and June 2020, Haley Marketing conducted an online survey of staffing industry professionals to find out how our industry has been impacted by the pandemic. We’re sharing the results, as well as key takeaways, in an 8-part series of posts (you can catch up by scrolling to the links at the bottom). Today’s installment includes staffing… Continue reading
How long will it take for things to get back to “normal”? This was one of the questions Haley sought to answer in our May/June 2020 survey, conducted to find out how our industry has been impacted by the pandemic. Today’s post is one of a series in which we’re sharing the survey data and important… Continue reading
Making more sales calls. Expanding service offerings. Exploring new niches. Lowering overhead. When you think of all the things your staffing firm can and should be doing to make it through this downturn, does “improving customer service” even break the top 10? It should! Here are 3 ways Shareworthy Service can make a big difference… Continue reading
Visibility for a staffing firm is essential to success. If you don’t appear in searches, you are missing out on potential business. The natural first instinct is to want to rank for as many keywords as possible. While that is not necessarily the worst thing in the world, you want to be ranking for keywords… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. EPISODE 46 SEGMENTS: Acting with purpose: Are your web pages helping or hurting your conversion numbers? Instagram launched a TikTok competitor…Do we need to develop a strategy? Or double down on what… Continue reading
Branded content serves an important purpose in your marketing strategy – it’s not just a content marketing buzzword. So, what is it? Magazines, blogs, newsletters, videos – anything you consider “content” is fair game. However, creating branded content is a bit more sophisticated than slapping your logo on an email. Above all, good branded content is about providing value to your potential clients. Yes, branded… Continue reading
In May and June 2020, Haley Marketing conducted an online survey of staffing industry professionals to find out how our industry has been impacted by the pandemic. Today’s post is a continuation of a series, in which we share survey data and practical information in a way your staffing firm can use. Related posts in this series: 2020… Continue reading
Content marketing is the backbone of your marketing strategy. No one is interested in seeing your pricing matrix or service options when they’re looking for the answer to a basic question – they’ll probably end up frustrated and bounce from your website. However, a lead who finds a clear, comprehensive answer to their question or… Continue reading
Your staffing company’s website is the digital heart and soul of your business. Whether you’re building a new website, updating your existing one, or if it’s been a while since you’ve visited your own site, here are 5 design tips to consider: 1) Use a strong header image. The first image a user sees on… Continue reading
COVID-19 has had an unprecedented effect on all aspects of our lives, especially the way we work. In May and June 2020, Haley Marketing conducted an online survey of staffing industry professionals to find out how our industry has been impacted by the pandemic. In this series of posts, we’re presenting the results of our survey and sharing… Continue reading
GLENMOORE, PA — Mamu Media LLC, the leading branded content marketing firm serving the temporary staffing and executive recruiting industries, announced a new promotion that provides everything staffing and recruiting firms need to increase brand visibility, engage staffing buyers and sell more this summer and beyond. Leveraging the combined power of branded print, digital, email,… Continue reading
One of the more stunning consequences of the global pandemic has been the continued challenged for staffing agencies and recruiters to find talent. When unemployment numbers went from a record-low percentage to a record-high percentage in a matter of weeks, the common assumption was that job applications wouldn’t be hard to come by any longer…. Continue reading
Shelter-in-place orders and an economic downturn are only a few of the challenges posed by the COVID-19 pandemic – and they’ve caused panic and uncertainty like we’ve never seen. The ways we live, behave, and work have been fundamentally altered. In May and June 2020, Haley Marketing conducted an online survey of staffing industry professionals to find out how… Continue reading
Content marketing is an incredibly broad category, covering countless strategies, campaigns, and tactics. Nurture marketing is one such subset, and today we’ll take a look at the behind-the-scenes of this campaign. As I recently wrote in this post for Mamu Media, nurture marketing promotes relevant content based on the behavior of your lead. Ultimately the goal is to provide information… Continue reading
The COVID-19 pandemic brought our economy to a screeching halt, and with that came unprecedented panic and uncertainty. It’s completely changed the way we think, behave, and work. In May and June 2020, Haley Marketing conducted an online survey of staffing industry professionals to find out how our industry has been impacted by the pandemic. Today’s post is a… Continue reading
