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Do you ever go on Facebook and realize you’re seeing the same ads again, and again and… again? You’re probably experiencing something called “ad fatigue,” and as much as you don’t want it to happen to you as a consumer, you most definitely don’t want it happening to social media users seeing your staffing company’s… Continue reading
In the current market, staffing professionals are under more pressure than ever before to proactively find the very best candidates for their job openings. In fact, while advertising your job online is still the most common way to source candidates, Resume Search can be a faster and more cost-effective tool to make successful hires. But… Continue reading
Enjoy angry clients? Love associates who walk off assignment and never return? Of course you don’t. But unless you intentionally hire for and develop customer skills in your staff, you’re setting yourself up for disaster. Great service skills are as important to your staffing or recruiting firm as a great ATS. They’re skills that allow… Continue reading
On this episode of InSights, Brad Bialy and Matt Lozar discuss: The Benefits of Featuring Your Team in Your Content (1:46) How to Hack Social Engagement (9:22) A Recap of the 2019 Staffing Industry Analysts Executive Forum (21:40) During Social Reach, they’re joined by Matt Swistak, Social Media Marketing Advisor at Haley Marketing Group. During… Continue reading
Does that title sound like clickbait to you? Good. It was. Many companies try to add titles that “trick” readers into engaging, only to ply them with ads or sales-pitch-ridden content that isn’t what the article promised. This can lead to readers quickly “bouncing” from your site, and may even deter them from returning if… Continue reading
Lauren Lewis shares her unique perspective of being partner in a woman owned and operated staffing and recruiting firm. We’ll talk with Lauren about the challenges…and opportunities it has brought her firm along with… How to compete with large staffing firms in a small market What’s working in social recruiting How their candidate experience has… Continue reading
Deep Work. The term has been around for a few years, but I’d never heard it until I read this New York Times article by Tim Herrera. And when I did, for a split second I felt like Helen Keller in The Miracle Worker: THERE’S A NAME for that hard mental stuff we do that… Continue reading
Williamsville, NY — Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, just announced a new promotion that provides everything staffing and recruiting firms need to improve social recruiting, increase job applications and strengthen branding. Featuring blogging, SEO, social content sharing, paid Facebook advertising, email… Continue reading
With Facebook organic reach decreasing drastically in the past year, joining and posting in groups is a great way to reach your target audience. Facebook groups are a place for group communication and for people to share their common interests. They are also a great place to post your available jobs and chime in on… Continue reading
“We’re going to use programmatic job advertising software to manage your recruitment spend.” It’s like a scene out of a college classroom. As soon as the word programmatic comes out of my mouth, we jump back to the difficult college class that made your head hurt. Saying the word programmatic instantly causes the eyes to… Continue reading
Haven’t jumped on the chatbot bandwagon yet? Chew on this: Mobile technology has taken over the staffing and recruiting landscape. Instantaneous, global exchange of information is now the norm. Job seekers’ and employers’ expectations for real-time service are rising. People want on-the-go, 24/7 service across communication channels. Your competitors are rapidly adopting automated solutions to… Continue reading
On this episode of InSights, Brad Bialy and Matt Lozar discuss The Key to Content Variety (1:28) The 2019 Recruitment Marketing Benchmarks Report from SmashFly (18.55) 6 Social Recruiting Tactics that are Driving Applications Today (7:09) A Quick-Hitting Recap of Each Segment During Social Reach, they’re joined by Corinne McCarthy, Social Media Marketing Advisor at Haley Marketing Group. Have a question… Continue reading
Attention – that’s what our audience has and that’s what we want to gain. Yes, it’s easier said than done, but when we have supporting data, that can help us make better decisions about our marketing. It helps us meet our business goals. It helps us select the right strategies and tactics to go where… Continue reading
… said no one ever. Having fun relieves stress, brings people closer, and is an important part of our everyday lives. So, Why Don’t Staffing Companies Use Fun in Marketing? That’s a question I don’t have an answer for. Maybe some companies are afraid they won’t be taken seriously. Or that it won’t get their… Continue reading
Planning to attend SIA’s Executive Forum this year? Three members of the Haley Marketing team will be there; David Searns, Ryan Maher, and Paula Zeisz. Connect with us on LinkedIn and find us at the conference February 25-28. We’d love to chat about your business. This year’s Executive Forum North America will be held in… Continue reading
In the first week of February, a number of Facebook pages appeared to lose the ability to post jobs directly to their company Facebook pages. As soon as we saw this at the Haley Marketing Group, we started to think of some alternatives. Our Digital Marketing Specialist Hannah jumped into a Facebook chat to gather… Continue reading
