Find your inspiration here!
Discover the latest trends in staffing websites, social media & content marketing, SEO, PPC, graphic design and even advice providing share-worthy service!
Cinderella. March Madness. The biggest upset in the history of college basketball. Return on investment? Stay with me here. A lot of people across the country never heard of the University of Maryland Baltimore County before they defeated No. 1 Virginia on Friday night and became the first No. 16 seed to ever win a… Continue reading
Content is king. You’ve heard that before. But once you’ve put the effort into creating content what can you do with it? This week the team at Haley Marketing Group is leading my example. Here’s how we get the most out of our content by sharing it across platforms. Instagram. Any visual content you create… Continue reading
Gibson Consultants LLC, a retained search firm serving healthcare payors and digital health companies, has merged with its affiliate Enterprise Recruiters LLC, a contingency recruiting firm also focused on digital health companies and launched an awesome new website! Leveraging years of experience in healthcare, technology and search, Gibson Consultants is able to build relationships with… Continue reading
While many marketing trends will shape the outcome of your 2018 efforts, one of the biggest trends for email marketing is personalization. What Is Personalization, and Why Does It Matter? Personalization is targeting not only the email, but its content, to the reader. For staffing and recruiting agencies, this can offer a lot of opportunities…. Continue reading
“Does anyone have tips for online reviews and reputation management?” Question Originally Posted on ASA Central In a digital world where 88 percent of people trust online reviews as much as they trust their best friends’ recommendations, your desire to gather positive reviews to outweigh the negatives is certainly worthwhile. The truth behind online reviews… Continue reading
“No problem.” “My pleasure!” Which of these simple phrases would you rather hear? The difference is subtle, but definite. Both let the customer know that the speaker (i.e., a staffing firm employee) will help them with their request. The first phrase, however, includes the word “problem,” which has a negative connotation – as opposed to… Continue reading
Do you need the insights of a quality engineer to keep a critical project on schedule, safe and compliant? Or a product engineer to innovate new design concepts? Extension, Inc. has the expertise, network and resources to get the job done. They bring decades of experience to your search – delivering top talent and consistent… Continue reading
The short answer: you shouldn’t. The real question is – why is no one reading the content? Are you writing about relevant topics? Are you publishing blogs without optimizing the copy for both readers and search engines? Are you sharing the content through other outlets to expand your reach? Use these strategies below to take… Continue reading
Job seekers can be brutal. Anyone who’s worked in the staffing industry can attest to this fact, right? We have all seen how they air their complaints – very publicly and unfiltered – on social media and review sites. But whether candidates’ scathing remarks are accurate or completely fabricated, one thing is certain: In today’s… Continue reading
Angela Chambers President and Managing Partner of Mercer Bradley joins us to talk about: The importance of social media to their firms success How internal staff training has helped with turnover What advice she would give a younger version of herself and what might be my favorite pearl of wisdom If you’d like more information… Continue reading
How can you make sure your company’s social media platforms are using up-to-date marketing trends? In my previous post in this series, I explained some of the 2018 Marketing Trends for Facebook and Twitter. Today, I want to focus on LinkedIn, Instagram and Snapchat – with a specific focus on audio and video formats. Take… Continue reading
Earlier this week, I explained two different Facebook advertising campaigns to reach your marketing objective, Engagement and Traffic. We shared some data from our Social Pro program that showed each marketing objective achieved the goal it set out to accomplish. Now, I want to share some data that we’ve compiled through collecting candidate applications and… Continue reading
Facebook advertising provides a multitude of options for businesses to meet their goals. As of this blog post, when creating a new Facebook advertising campaign there are 10 unique options for marketing objectives. Today, we are going to look at two of those options through data compiled from our award-winning Social Pro program. We are going to dig… Continue reading
Publisher’s Note: Before Reading this Article, Click Play and Watch this Short Video Video Clip From Haley Marketing Group Social Pro Product Demo When developing a social media strategy for staffing, I continue to share the following mindset with recruiters and staffing specialists. While engagement on social media is important, the main focus… Continue reading
We’ve been talking video this week at Haley Marketing Group. The team is always exploring ways to increase how we use it ourselves for training, marketing and education. We also regularly share ideas on how staffing firms can use video to capture the attention of their clients and candidates. In her Ask Haley Blog, Digital… Continue reading
Is your company using social media to its full potential? In my first post in this series, I explained some of the 2018 Marketing Trends for Staffing Websites. Today, I want to focus on social media trends – specifically for Facebook and Twitter. Take a look at some of the Smart Marketing Trends for Facebook… Continue reading
