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Discover the latest trends in staffing websites, social media & content marketing, SEO, PPC, graphic design and even advice providing share-worthy service!
“The goal is not to be good at social media. The goal is to be good at business because of social media” – Jay Baer When we look at the road map to social media success, it is critical to start at the end, by identifying our goals. What are we trying to accomplish? After… Continue reading
“Why should I bother looking at Google Analytics? I’m getting applications, so people are obviously visiting my site!” That may be…but are they from the right types of candidates in the right locations? In my first post in this series, I explained how to look at overall website traffic and visitor behavior. Today, I want… Continue reading
There’s no denying it; our world now is a controversial one. It’s impossible to watch the news or check our social media feeds without hearing about someone who lost their job – and credibility – because of their actions. And while your company is hopefully far and away from any serious scandal, there’s no way… Continue reading
Successful content marketing takes the right attitude as well as patience. Similar to your staffing agency, it isn’t built overnight. There is a lot of hard work that goes on behind the scenes before your firm really takes off and finds success. The same thing happens with a content marketing program. Everyone wants to rank… Continue reading
This week’s updates from Haley Marketing Group for Friday, December 15, 2017. Lots of things we’re talking about this week. Snow, holidays and getting ready for 2018 and… All-Inclusive Website Some of the biggest buzz this week has been around our latest product innovation, the new All-Inclusive Staffing Website. Staffing firms and our internal team are excited… Continue reading
Big data. Analytics. Tracking. Analysis. It’s everywhere. From the board room to the football field, data analysis is changing how we live our day to day lives. But data analysis isn’t a new concept—it just continues to evolve. In this series of posts, I’ll explain the importance of marketing metrics for staffing companies, as well… Continue reading
Everybody loves to go on vacation. But, you wouldn’t go on vacation without knowing your end destination. You wouldn’t get in your car and simply drive, hoping that you make it to the beach or a resort. Instead, you would think about that end destination and work backward, developing an effective strategy that would… Continue reading
An ATM that spits out presents – instead of assessing fees? A hotel that gifts not one – but TWO – high-end clock radios to a customer who fell in love with one during her stay? Yep, customer service can – and should be – this amazing. Ready to get in the holiday mood? These… Continue reading
David Searns our president and CEO joins us for a great conversation about marketing for the staffing industry. Among the topics we discuss: The biggest reason marketing fails Common misconceptions about marketing What’s the biggest threat to the industry in 2018 David’s secrets to hiring a great team If you’d like to learn more about… Continue reading
by Nick Rojas Organic traffic is the foundation for nearly all websites. It provides you with the online visibility needed to reach your target audience, and an outlet to serve up your marketing messages. If your organic traffic has recently dropped, it is vital to find out exactly why. The staffing and recruiting industry is… Continue reading
Social Media Traffic — What Social Platforms are Driving Action? Social media can be an amazing marketing tool. But not all social platforms will drive the same results for your business. As digital marketers, it’s our job to test different platforms to see what works to reach our audience and drive action. All too often,… Continue reading
This week’s updates from Haley Marketing Group for Friday, December 8, 2017. At Haley Marketing Group, we talk a lot about what’s going on in marketing, social media and staffing. (Let’s be honest – we talk a lot in general.) Here are a few of the topics of the week. Marketing Strategy Insights Haley Marketing… Continue reading
These are just a few of the topics discussed around the water cooler (yes, we have one), on Slack and in the Haley Marketing Group Cafe the week ending Friday, December 1, 2017 What We’ve Been Talking About This article from Recruitics, 10 Recruitment Marketing Trends to Watch in 2018, offers valuable insights that make… Continue reading
The holidays are a perfect time to reflect on the year you’ve had, be thankful for your successes, and find ways make your staffing firm even stronger in 2018. One great way to do that? Resolve to read my Shareworthy Service posts each month! In them, I share research, insights and best practices for creating… Continue reading
In 2015, I wrote a blog post giving my opinion on the significance of Net Neutrality. Here we are again in 2017, looking at this decision again, and I’d like to elaborate in greater detail about how this matter might directly affect the staffing and recruiting industry. ISP’s (internet service providers) will be able to… Continue reading
Matt Kolinski (USA Staffing Services) joins us to talk about his unique business model. We’ll also discuss: What kind of challenges did this unique business model present? What does he wish staffing firms did more of? The #1 piece of advice he would give entrepreneurs or start ups in the staffing industry Does he consider… Continue reading
