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Stop me if you’ve heard this phrase before; “In these unprecedented times… we’re here for you.” It’s not that the sentiment is unwelcome, or even that it is incorrect. It just feels… robotic. The struggle is real, up and down the chain of command. From C-Suite folks envisioning new ideas to ride out the… Continue reading
Are face masks cramping your customer service style? When you’re face to face with employers and job seekers, it can be tough to convey your enthusiasm, caring and positive attitude. Why? If you’re like most people, you typically rely on a hearty smile to reinforce the message you want to send. But when you’re wearing… Continue reading
Fifteen years ago, the sites that ranked well didn’t read very well. Why? Because they were jam-packed with keywords. You probably remember the “bad old days” when you’d Google something like, “the best kitchen knife” and the top result read like this: The best kitchen knife is better than all other kitchen knives. When you… Continue reading
Confession: I’ve had enough of this year. Enough of the news. Enough of social media. Enough negativity in our lives. I think this year has pushed all of us to our limits. Coronavirus. Lockdowns. Record unemployment. A global recession. Fires. Floods. Oh yeah, and it’s an election year. My biggest hope for 2020… is that… Continue reading
Content Is Data.* Likes and feels are nice but they should be guided by analytics. Your content marketing strategy should engage audiences in many different ways. To effectively do this, you need to know how your content is working. to know, follow these four steps: 1. Monitor. 2. Track. 3. Tweak. 4. Repeat. Find patterns… Continue reading
(Not Another Working From Home Blog) For years, I never embraced the concept of working from home. To me, work was work and home was home. As a single, working mother, I always appreciated that I could leave the work at the office (for the most part) and concentrate on my second job: dinner, homework, bedtime, etc. The few times that I did work from home… Continue reading
With the roller coaster ride of a year we’ve been on – being smarter about how you attract, engage and convert candidates and clients is more important than ever! In marketing, staying SMART with your goals, and your marketing keeps you laser-focused. SMART goals are specific, measurable, achievable, relevant and time-bound. Smart MARKETING is goals-based,… Continue reading
Sending an email in Q4 can seem intimidating. With so many emails coming in around the holidays – from Black Friday to family greetings – it can seem as though your email might get lost in the crowd. However, there is a right time and strategy for sending email that can still land you the… Continue reading
I’ve published my jobs – how do I make sure they’re appearing on Google? Do you have a Haley Marketing job board? If so, you are connected to our Google for Jobs API! Does this mean all of your jobs will appear on a Google for Jobs search though? Not necessarily. Have you checked whether… Continue reading
In some cases, old blogs can contain outdated and no longer relevant information. In those cases, it probably does make sense to remove those posts. But for many blogs, old content can still be relevant, and more importantly, may still drive a LOT of traffic to your website. So how should you decide what blogs… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. EPISODE 49 SEGMENTS: Winning the first impression. What does a candidate or prospect think when they see your website? Why we need to think fast but act slow on social media… Continue reading
If you don’t have a world-class website that follows best practices, then you’re probably losing candidates, clients, and money. Here are 3 tips for improving the ROI for your website: 1) Forms Are you missing opportunities to convert visitors? An easy way to gather leads is to have forms on your website. The shorter the… Continue reading
Welcome to InSights, the staffing podcast designed to help staffing specialists and recruiters maximize their content marketing, social recruiting, employer branding, and digital marketing. EPISODE 49 SEGMENTS: Winning the first impression. What does a candidate or prospect think when they see your website? Why we need to think fast but act slow on social media Brad… Continue reading
If you call Haley Marketing on a Thursday between 8:30-9:30 a.m. EST, then you won’t be able to reach us! Why, you ask? We use this time for the entire company to attend a training class called “How To Be A Consultant”. Haley Marketing believes in education not only for our clients, but also for… Continue reading
Feeling a little numb these days? Many of us are. Months of isolation and relentless worry about our health, our livelihood and our future have settled around us like a thick blanket of fog. Stress levels have been so high for so long, they’re practically palpable. While you’ve likely taken great care to address your… Continue reading
Remote working, video interviewing, and virtual hiring were all on their way to the front lines of the way we do business and hiring, but thanks to the global pandemic, these spiked in early 2020 when we had no choice but to adapt. Companies – across all industries – now had to adapt to this… Continue reading
