Posts by: Aaron Eastlack For something to be called a “law” there’s got to be weight behind it. It’s got to be something you can test and take to the bank. You’ve got to be able to refer to it in good times and rely on it during difficult times. If you’re a founder, CFO, Marketing Manager, Salesperson or… Continue reading
With the roller coaster ride of a year we’ve been on – being smarter about how you attract, engage and convert candidates and clients is more important than ever! In marketing, staying SMART with your goals, and your marketing keeps you laser-focused. SMART goals are specific, measurable, achievable, relevant and time-bound. Smart MARKETING is goals-based,… Continue reading
Like other social sites, LinkedIn rewards activity on your page with more opportunities for attention. If you’re looking to increase the number of followers on your company’s page, you should post to the page regularly by sharing original content that gives value to your audience, get your company’s employees to like, and share the content… Continue reading
I was listening to an NPR radio spot the other day and they were talking about how technology has moved from the reactive to the proactive. Essentially, it’s gone from taking your preferences and showing you similar results, to now predicting what your next steps could be and guiding you that way. If you have… Continue reading
Is it looming? Is it approaching? Or, is it already here? It’s anyone’s guess, but indicators are pointing to a recession within the next year or so. Major banks are predicting and prepping. Growth has slowed (but not shrunk either). During a recession, competition is fierce, talent is scarce and scared to move, and businesses… Continue reading
Leads are the lifeline for many businesses. In the recruiting and staffing space, we live and breathe leads. The problem for 2019 (and near future): How do we generate job orders with new and reactivated clients, when many businesses are hiring at the same time we are experiencing a severe talent shortage across almost every… Continue reading
You might have recently seen that Bank of America has decided to raise their minimum pay rate to $20/hr over the next two years. Whether this decision is based on the social backlash against pay disparity, record profits, actual benevolence toward their workforce, or the government placing additional scrutiny on the banks, this much is… Continue reading
Make the blog easy to read Get everyone in your company to share it to social media Share in LinkedIn and Facebook Groups Optimize your blog for search engines Always give value to your reader Run low-cost ads A blog is a great tool to share your company’s ideas, give advice and garner more followers…. Continue reading
We’ve probably all heard a variation of this quote at one point or another. “The journey of a thousand miles begins with the first step.” What we may forget is that there is often a lot of prep work that needs to precede that first step. It’s that prep work that may just be the… Continue reading
Jeff then takes 2 years trying to decide which stool is good enough for Amazon HQ2, the salesperson spills his business cards on the floor, and the recruiter says “ouch,” then she immediately looks the other two up on LinkedIn. Ok, I tried to think of a better punch-line and that’s the best I could come… Continue reading
There are many ways to run ads on social media. Some are more effective than others, and depend on your company’s goals. For the staffing and recruiting industry, experimenting with various ads campaigns will show you where you’ll get the right sort of traffic. Getting Started With Social Media Ads First You Need to Decide… Continue reading
“You’re one in a melon!” Ok, I can hear the collective groan 🙂 It’s true though. Every company is different somehow. It’s up to you to show your customers and clients HOW you’re different. A really easy way to do this is to be relatable and fun on social media. Also, everyone likes to save… Continue reading
LinkedIn, Facebook, Twitter, Instagram and more! There are so many social media platforms available to us today that it is a job in itself to master even one. Many companies have taken on this challenge by running their own business pages on several different platforms with outsourcing and other means. Powerful Allies are one example… Continue reading
Are you looking for more applications from your job board or career site? Whether there is an actual talent shortage, skills-gap or lack of skilled workers, candidates will only apply to jobs that give them the right information, period. So, what turns off candidates from choosing your jobs over someone else’s? 5 Reasons You’re Not… Continue reading
Winning a race for a staffing sale or candidate application isn’t as straightforward as one would like. Ideally, your race for business would look like this: You get dressed in some swanky running clothes that are eye-catching and make you stand out from your competition. As the starting gun goes off, you hit the pavement…. Continue reading
If you’re planning to use social media for your business, there is one essential ingredient that will either make or break the results: an audience. If no one is listening to you talk, is it worth talking? (Don’t answer that out loud) As a firm believer in content marketing, I tell my clients that they… Continue reading
