Posts by: Aaron Eastlack Jeff then takes 2 years trying to decide which stool is good enough for Amazon HQ2, the salesperson spills his business cards on the floor, and the recruiter says “ouch,” then she immediately looks the other two up on LinkedIn. Ok, I tried to think of a better punch-line and that’s the best I could come… Continue reading
There are many ways to run ads on social media. Some are more effective than others, and depend on your company’s goals. For the staffing and recruiting industry, experimenting with various ads campaigns will show you where you’ll get the right sort of traffic. Getting Started With Social Media Ads First You Need to Decide… Continue reading
“You’re one in a melon!” Ok, I can hear the collective groan 🙂 It’s true though. Every company is different somehow. It’s up to you to show your customers and clients HOW you’re different. A really easy way to do this is to be relatable and fun on social media. Also, everyone likes to save… Continue reading
Are you looking for more applications from your job board or career site? Whether there is an actual talent shortage, skills-gap or lack of skilled workers, candidates will only apply to jobs that give them the right information, period. So, what turns off candidates from choosing your jobs over someone else’s? 5 Reasons You’re Not… Continue reading
If you’re planning to use social media for your business, there is one essential ingredient that will either make or break the results: an audience. If no one is listening to you talk, is it worth talking? (Don’t answer that out loud) As a firm believer in content marketing, I tell my clients that they… Continue reading
Coffee and I go way back. Over the years, I’ve learned a few tricks on how to make my coffee taste better. There are many parts to the process, however, I’ve found that the type of coffee beans I use and how I choose to filter the brew, greatly affects the outcome. I’ve found, that… Continue reading
I hear this question all the time: “What should I be doing on social media as a business?” My return question is, “what kind of marketing are you doing now?” The reason is simple. Why try something new that is not going to fit into what you are already doing and won’t be sustainable? Building… Continue reading
So, you’re passionate about marketing, right? There are so many theories and strategies; it’s hard to stay focused, right? Wrong! Inbound marketing has just one focus, mastering your relationship with your clients. Below are 3 tips that will help you stay connected with the people you are trying to reach. Tip #1: Be Where Your… Continue reading
