Matt Lozar, Author at Haley Marketing Group

Posts by: Matt Lozar

Time to Topgrade? Why Now is the Best Time to Attract the Best Talent to Your Company

There is a real opportunity right now for staffing companies to attract and recruit exceptional talent for direct hire clients. With unemployment at staggering levels, there is talent on the market that simply hasn’t been looking for new jobs for the last 10+ years. This means it is the perfect time to topgrade. Topgrading is a recruiting term developed by Brad Smart. According to Topgrading.com, it… Continue reading

Photos of Employees Wearing Masks at Work Increased Applications By Nearly 50 Percent

by Matt Lozar

Part of any strong and well-run marketing program involves testing different parts of the tactics. Getting complacent with all aspects will lead to a decline in results over the long-term. It could be ad fatigue for your audience. It could be ignoring new tactics and trends. This A-B testing becomes especially true in an online… Continue reading

Employer Branding: Why Proactive Management is More Important Than Ever

by Matt Lozar

It is easy to assume that in desperate times, job seekers will take anything they can get, but that’s not necessarily the case. No matter what is happening with the economy, it is important to remember that candidates choose you. Even during this period of unprecedented unemployment due to COVID-19 lockdowns, candidates have choices. Talented… Continue reading

Why Recruitment Marketing Now?

by Matt Lozar

As we navigate our way through the Coronavirus pandemic and look toward economic recovery, there will come a time for when staffing agencies need candidates. It might not seem like it as the job orders dry up, but it will flip. That means recruitment marketing has never been more critical. When the economy begins ramping… Continue reading

Healthcare Recruitment Tips for Staffing Agencies in the COVID-19 Pandemic

by Matt Lozar

No industry is being impacted more by the COVID-19 pandemic than the healthcare industry. It might be overwhelming to recruit in that industry, so we wanted to create a guide for healthcare staffing agencies of areas to focus on to find success. To find the best healthcare talent for your staffing agency, follow these seven… Continue reading

“We’re Here for You” – the Most Important Message Right Now for Staffing Agencies to Its Employees

by Matt Lozar

Don’t overthink this. We’re in very uncertain times. When that happens, we get very unsure. No one knows what is coming next month, next week, tomorrow and even the next hour. Now, as a leader in your staffing agency, you can be that steady rock for your team, your employees and your former employees. What… Continue reading

Job Seekers Are Searching for Remote, WFH Job Titles – How Should Your Staffing Agency Adjust?

by Matt Lozar

With the sudden change to our world in March 2020, it affected several aspects of our daily lives. One of those aspects deals with how candidates are engaging with job openings. What is changing? Let’s look at actual data from Indeed. For example, the WFH, an abbreviation for “working from home” had a nearly 600%… Continue reading

Technology that Staffing Agencies Can Easily Implement to Improve the Efficiency in Their Recruitment Spend

by Matt Lozar

In a difficult economy, more so than ever, efficiency is key. Technology helps gets you there. For staffing agencies, an enormous opportunity exists right now to improve the efficiency in the recruitment spend and make those dollars go farther. Here are four ways to increase the efficiency of your recruitment spend: Automate the posting of jobs to the job boards Maintain a flexible monthly budget… Continue reading

Job Board, Google and Facebook Trends in the Staffing Industry Since the Start of COVID-19

by Matt Lozar

With the COVID-19 pandemic rocking the United States in the middle of March, its impact on the staffing industry was profound. With all the uncertainty surrounding our country and industry, now is the time to see how people changing their behavior. As the biggest marketing company in the world for the staffing industry, we wanted to look… Continue reading

Four Takeaways for the Staffing Industry from the Appcast Benchmark Report

by Matt Lozar

Every year, we receive this fantastic report from Appcast, which is titled the Recruitment Marketing Benchmark Report. Through this report, which analyzes data from nearly 1,000 employers, 139 million clicks, and 7 million applies, we see trends. Now is the time to look at those trends and determine how they help your recruiters. Adjusting to… Continue reading

Three Benefits for Every Staffing Agency When Using Programmatic Job Advertising

by Matt Lozar

Why should your staffing agency use programmatic job advertising? Yes – it’s a change from how your staffing agency and team of recruiters manage their monthly recruitment budget. However, there are pain points to your current process. Programmatic job advertising promises to bring these three benefits to each staffing agency that implements the tactic: No… Continue reading

Five Reasons Programmatic Advertising Should Be in Your 2020 Recruitment Budget

by Matt Lozar

The easiest time to try something new is at the start of the calendar year. Flipping over to January 1 provides a natural break and fresh avenue to implementing a new strategy or tactic to help your staffing agency reach its business goals. With recruitment continuing to be an incredible challenge for all companies, being… Continue reading

Programmatic Advertising Gives Recruiters MORE Control of Their Jobs and Recruitment Spend

by Matt Lozar

Yes, you read that correctly. We are going to shift the responsibility of which jobs get posted out of the hands of recruiters and move it to programmatic job advertising software. And it’s going to lead to more applications and more placements. For you. Let me explain. ELIMINATION OF JOB SLOTS It’s human nature to… Continue reading

Takeaways from the 2019 TA Tech Recruitment Marketing Conference

by Matt Lozar

Recruitment marketing continues to become more important in the talent acquisition industry. With fierce competition and the battle for talent, it’s vital to focus on your recruitment marketing if you want to keep your candidate pipeline flow. From developing an employer brand, to creating a simple application process, to engagement throughout the screening and interview… Continue reading

Ask Haley Blog

Posts by: Matt Lozar

Time to Topgrade? Why Now is the Best Time to Attract the Best Talent to Your Company

Photos of Employees Wearing Masks at Work Increased Applications By Nearly 50 Percent

Employer Branding: Why Proactive Management is More Important Than Ever

Why Recruitment Marketing Now?

Healthcare Recruitment Tips for Staffing Agencies in the COVID-19 Pandemic

“We’re Here for You” – the Most Important Message Right Now for Staffing Agencies to Its Employees

Job Seekers Are Searching for Remote, WFH Job Titles – How Should Your Staffing Agency Adjust?

Technology that Staffing Agencies Can Easily Implement to Improve the Efficiency in Their Recruitment Spend

Job Board, Google and Facebook Trends in the Staffing Industry Since the Start of COVID-19

Four Takeaways for the Staffing Industry from the Appcast Benchmark Report

Three Benefits for Every Staffing Agency When Using Programmatic Job Advertising

Five Reasons Programmatic Advertising Should Be in Your 2020 Recruitment Budget

Programmatic Advertising Gives Recruiters MORE Control of Their Jobs and Recruitment Spend

Takeaways from the 2019 TA Tech Recruitment Marketing Conference

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