Posts by: Matt Lozar “We’re going to use programmatic job advertising software to manage your recruitment spend.” It’s like a scene out of a college classroom. As soon as the word programmatic comes out of my mouth, we jump back to the difficult college class that made your head hurt. Saying the word programmatic instantly causes the eyes to… Continue reading
Attention – that’s what our audience has and that’s what we want to gain. Yes, it’s easier said than done, but when we have supporting data, that can help us make better decisions about our marketing. It helps us meet our business goals. It helps us select the right strategies and tactics to go where… Continue reading
In the first week of February, a number of Facebook pages appeared to lose the ability to post jobs directly to their company Facebook pages. As soon as we saw this at the Haley Marketing Group, we started to think of some alternatives. Our Digital Marketing Specialist Hannah jumped into a Facebook chat to gather… Continue reading
What will result in success? With any investment made by your staffing agency, it could be internal hiring, recruiting spend, marketing spend, etc., you think about it. Before signing that paperwork or making that decision to move forward, that question probably pops up. Considering programmatic job advertising shouldn’t be any different. It’s a question we… Continue reading
In 2018, we really focused on developing a programmatic solution for staffing agencies. (What Is Programmatic Job Advertising? Start here.) Seeing value for our clients and prospects, we knew there was an opportunity to help staffing agencies put more people to work through using the programmatic tactic to manage job board spend. We worked through… Continue reading
“What’s in It for Me?” Before reading the first line of this blog post, before clicking on the URL for this blog post, before logging on to your computer or unlocking your phone, that five-word phrase ran through your mind (consciously or subconsciously). Why? Because our time is valuable. With content overload, check out this… Continue reading
With the importance of job boards in delivering applications and candidates to your team of recruiters, having control of all aspects of your job board spend is vital. What are the areas that your staffing agency needs to have control of to effectively spend your recruitment budget AND make data-driven decisions? Let’s look at five… Continue reading
A running joke for marketing professionals is when a client reaches out and says something to the effect of “What Did You Do?” That can be a good email or phone call… or a bad email or phone call. This time, it was a good email. “Matt – you’ve blown up our FB!” For this… Continue reading
participate in an “Ask Me Anything” on amafeed.com. The randomness of this email seemed like a scam, but after doing some quick research on Google and Twitter, everything looked legit. The process was quite simple. I created a topic, “SMART Goals – How Do You Create Them for Your Business” and then set the schedule… Continue reading
We need to play the long game. I’m not talking about hitting home runs. I’m not talking about training for a marathon. I’m not talking about investing years of your life to find out who is the mother in “How I Met Your Mother.” I’m talking about recruitment marketing, and how it’s different from recruiting…. Continue reading
Staffing agencies and recruiters have all experienced this problem when posting numerous jobs to job boards. This example features 10 jobs on a job board. Job A is receiving ZERO applications. Job B is receiving 100 applications. Both of those results aren’t desired. Why? Yes, 100 applications are fantastic, but to fill an open job,… Continue reading
We often joke at the Haley Marketing Group that social media changes by the month, week or even by the day. (Seriously, if you login to your favorite social media application, you probably notice something different by the week.) That is a challenge but it’s also exciting. New features become available. With new features, we… Continue reading
A couple of weeks ago, we examined the decision-making process behind keeping the job board spend flexible and avoiding a long-term contract. In that blog post, there are a number of reasons to avoid the long-term commitment. One of those reasons in restricting the reach of your job postings. What do I mean by restricting… Continue reading
Programmatic – it sounds like a scary word. It sure as heck doesn’t sound like a word that is going to drive job applications more efficiently to your staffing agency. But that’s exactly what it is. Let’s jump right in and break down this technique. Programmatic – According to the Dictionary “Of the nature of… Continue reading
Acronyms and jargon sound really cool and impressive, but they are even better when we understand what the heck they stand for. Previously, I shared common terms from the pay-per-click and online advertising world. When jumping into job board and recruitment advertising, those terms will be routinely used. On top of those terms from PPC… Continue reading
Guaranteed payments make life simpler. We sign a long-term contract (six months, 12 months, 5 years, 30 years, etc.) and know exactly the payments to expect during the term of the contract. We purchase a car and have a consistent loan payment for the next 60-72 months. We purchase a house and have a consistent… Continue reading
