Posts by: Matt Lozar One of the most effective advertising tactics on Facebook is using the “lead generation” advertising objective. Now, in the staffing industry, when we hear “lead generation,” we instantly think of new business on the sales side. But on Facebook, “lead generation” is just an advertising objective to quickly capture information on a native form right… Continue reading
One of the more stunning consequences of the global pandemic has been the continued challenged for staffing agencies and recruiters to find talent. When unemployment numbers went from a record-low percentage to a record-high percentage in a matter of weeks, the common assumption was that job applications wouldn’t be hard to come by any longer…. Continue reading
One of the most common questions we hear from staffing agencies revolves around the age of a job post on job boards. There is a common theory that new jobs receive more candidate traffic and applications. Our recruitment marketing team examined job postings for our clients where we manage their monthly recruitment spend. We looked… Continue reading
Traditionally, companies need to have Featured Employer status or a Resume Professional Subscription with Indeed to receive access to the Indeed Hiring Insights. Since the COVID-19 pandemic made a huge impact on the recruitment industry, Indeed has made its Hiring Insights product free to all companies. Most recently, it decided to provide free access through… Continue reading
At Haley Marketing, we luckily have access to a lot of data. We manage online advertising campaigns across Facebook and Google while also owning proprietary job board software. Back at the start of April when the pandemic really made an impact on the United States, we looked at Facebook, Google and Job Boards trends in… Continue reading
There is a real opportunity right now for staffing companies to attract and recruit exceptional talent for direct hire clients. With unemployment at staggering levels, there is talent on the market that simply hasn’t been looking for new jobs for the last 10+ years. This means it is the perfect time to topgrade. Topgrading is a recruiting term developed by Brad Smart. According to Topgrading.com, it… Continue reading
Part of any strong and well-run marketing program involves testing different parts of the tactics. Getting complacent with all aspects will lead to a decline in results over the long-term. It could be ad fatigue for your audience. It could be ignoring new tactics and trends. This A-B testing becomes especially true in an online… Continue reading
It is easy to assume that in desperate times, job seekers will take anything they can get, but that’s not necessarily the case. No matter what is happening with the economy, it is important to remember that candidates choose you. Even during this period of unprecedented unemployment due to COVID-19 lockdowns, candidates have choices. Talented… Continue reading
At Haley Marketing, we define recruitment marketing as four pillars: Career Sites Job Advertising Social Recruiting Employment Branding Why is that important? March 2020 was a prefect example. A strong recruitment marketing plan features different emphasis on these four areas depending on a variety of factors. All four of these areas bring unique facets to… Continue reading
As we navigate our way through the Coronavirus pandemic and look toward economic recovery, there will come a time for when staffing agencies need candidates. It might not seem like it as the job orders dry up, but it will flip. That means recruitment marketing has never been more critical. When the economy begins ramping… Continue reading
No industry is being impacted more by the COVID-19 pandemic than the healthcare industry. It might be overwhelming to recruit in that industry, so we wanted to create a guide for healthcare staffing agencies of areas to focus on to find success. To find the best healthcare talent for your staffing agency, follow these seven… Continue reading
Don’t overthink this. We’re in very uncertain times. When that happens, we get very unsure. No one knows what is coming next month, next week, tomorrow and even the next hour. Now, as a leader in your staffing agency, you can be that steady rock for your team, your employees and your former employees. What… Continue reading
With the sudden change to our world in March 2020, it affected several aspects of our daily lives. One of those aspects deals with how candidates are engaging with job openings. What is changing? Let’s look at actual data from Indeed. For example, the WFH, an abbreviation for “working from home” had a nearly 600%… Continue reading
In a difficult economy, more so than ever, efficiency is key. Technology helps gets you there. For staffing agencies, an enormous opportunity exists right now to improve the efficiency in the recruitment spend and make those dollars go farther. Here are four ways to increase the efficiency of your recruitment spend: Automate the posting of jobs to the job boards Maintain a flexible monthly budget… Continue reading
With the COVID-19 pandemic rocking the United States in the middle of March, its impact on the staffing industry was profound. With all the uncertainty surrounding our country and industry, now is the time to see how people changing their behavior. As the biggest marketing company in the world for the staffing industry, we wanted to look… Continue reading
Every year, we receive this fantastic report from Appcast, which is titled the Recruitment Marketing Benchmark Report. Through this report, which analyzes data from nearly 1,000 employers, 139 million clicks, and 7 million applies, we see trends. Now is the time to look at those trends and determine how they help your recruiters. Adjusting to… Continue reading
