Posts by: Matt Lozar Programmatic – it sounds like a scary word. It sure as heck doesn’t sound like a word that is going to drive job applications more efficiently to your staffing agency. But that’s exactly what it is. Let’s jump right in and break down this technique. Programmatic – According to the Dictionary “Of the nature of… Continue reading
Acronyms and jargon sound really cool and impressive, but they are even better when we understand what the heck they stand for. Previously, I shared common terms from the pay-per-click and online advertising world. When jumping into job board and recruitment advertising, those terms will be routinely used. On top of those terms from PPC… Continue reading
Guaranteed payments make life simpler. We sign a long-term contract (six months, 12 months, 5 years, 30 years, etc.) and know exactly the payments to expect during the term of the contract. We purchase a car and have a consistent loan payment for the next 60-72 months. We purchase a house and have a consistent… Continue reading
As Google continues to make a bigger impact in the recruitment marketing industry, job candidates are using Google for Jobs to find their next job. How can you tell if your website is receiving traffic from Google for Jobs? Google for Jobs has been a hot-button topic in the recruitment industry since Google announced its… Continue reading
Cinderella. March Madness. The biggest upset in the history of college basketball. Return on investment? Stay with me here. A lot of people across the country never heard of the University of Maryland Baltimore County before they defeated No. 1 Virginia on Friday night and became the first No. 16 seed to ever win a… Continue reading
Earlier this week, I explained two different Facebook advertising campaigns to reach your marketing objective, Engagement and Traffic. We shared some data from our Social Pro program that showed each marketing objective achieved the goal it set out to accomplish. Now, I want to share some data that we’ve compiled through collecting candidate applications and… Continue reading
Facebook advertising provides a multitude of options for businesses to meet their goals. As of this blog post, when creating a new Facebook advertising campaign there are 10 unique options for marketing objectives. Today, we are going to look at two of those options through data compiled from our award-winning Social Pro program. We are going to dig… Continue reading
“The ads that follow you around the Internet” We hear that phrase all the time when talking to current clients or prospects about pay-per-click advertising. Most of the time, people don’t know what the term is remarketing but they definitely know how it works. First, How Do We Increase That Audience Size For companies who… Continue reading
Successful content marketing takes the right attitude as well as patience. Similar to your staffing agency, it isn’t built overnight. There is a lot of hard work that goes on behind the scenes before your firm really takes off and finds success. The same thing happens with a content marketing program. Everyone wants to rank… Continue reading
At some point during the Thanksgiving holiday (or any of the upcoming holidays), someone will pull out their mobile device. (OK, it’s going to be pretty much everyone). Hopefully, it’s on the couch after the delicious Thanksgiving feast and football plays on the television and not while everyone is at the table during dinner. What are… Continue reading
Regardless of the strength of the job market, recruiting top talent always ranks high on a company’s list of priorities. A finite number of “A” players exist. (They wouldn’t be classified as “A” players if the supply was limitless). Companies grow when they can bring that top talent to their team and they grow even… Continue reading
Walt Disney has ruined me. Earlier this year, my family made a trip to Walt Disney World and had a magical time at the “Happiest Place on Earth.” Everything you hear about Disney is 100 percent true. The characters and staff treat you and your family (specifically a three-year-old daughter who loves princesses) as nicely… Continue reading
In full disclosure, I am not an expert in search engine optimization. (We leave that to Dan.) However, for as long as I can remember, I am a numbers person. (My dad told me I used to read the baseball statistics in newspapers when I was four.) Being a numbers person, it’s easy to see… Continue reading
A co-worker shared an eye-popping statistic with me at the beginning of June while doing research for a webinar: “The averaged LinkedIn user spends 17 minutes on the site per month. 75 percent of Facebook users spend 20 minutes on the site every day.” That is an enormous difference and speaks to the draw of… Continue reading
Everyone has a bad day, bad week, bad month and sometimes even a bad year. Factors outside of our control make an impact on our personal lives and professional lives. As much as we try to keep them isolated, it’s impossible, because we are humans. What does this have to do with your marketing? Stay… Continue reading
People spend 50 minutes per day on Facebook. They check it all the time – when they wake up, at work (admit it, we do), when they come home, on the couch, and before bed. What if your staffing agency could be front and center to offer an awesome job opportunity on Facebook, requiring someone… Continue reading
