Posts by: Matt Lozar Walt Disney has ruined me. Earlier this year, my family made a trip to Walt Disney World and had a magical time at the “Happiest Place on Earth.” Everything you hear about Disney is 100 percent true. The characters and staff treat you and your family (specifically a three-year-old daughter who loves princesses) as nicely… Continue reading
In full disclosure, I am not an expert in search engine optimization. (We leave that to Dan.) However, for as long as I can remember, I am a numbers person. (My dad told me I used to read the baseball statistics in newspapers when I was four.) Being a numbers person, it’s easy to see… Continue reading
A co-worker shared an eye-popping statistic with me at the beginning of June while doing research for a webinar: “The averaged LinkedIn user spends 17 minutes on the site per month. 75 percent of Facebook users spend 20 minutes on the site every day.” That is an enormous difference and speaks to the draw of… Continue reading
Everyone has a bad day, bad week, bad month and sometimes even a bad year. Factors outside of our control make an impact on our personal lives and professional lives. As much as we try to keep them isolated, it’s impossible, because we are humans. What does this have to do with your marketing? Stay… Continue reading
People spend 50 minutes per day on Facebook. They check it all the time – when they wake up, at work (admit it, we do), when they come home, on the couch, and before bed. What if your staffing agency could be front and center to offer an awesome job opportunity on Facebook, requiring someone… Continue reading
Throughout recent editions of PPC Monday, we highlighted how staffing agencies can boost Facebook content to reach a wider audience and how to use a simple Facebook ad to drive more traffic to your staffing agency website. Those options are great for a paid Facebook strategy, but what about the organic results of your Facebook page?… Continue reading
Last time, we talked about what a Boosted Post on Facebook actually does. With this week’s edition of PPC Monday, let’s examine Facebook’s basic advertisement and how your staffing website traffic will benefit. Who Wants More Traffic to Their Website from a Targeted Audience? I think the answer to that question is everyone! Facebook breaks… Continue reading
Facebook provides a lot of advertising options for business. In the coming weeks, we are going to talk about all of the different options available for organizations. The first place we are going to start is with the Facebook ad type you have probably seen and that’s the Facebook Boosted Post. What Does It Mean… Continue reading
In our first PPC Monday blog, we talked about different types of online advertising. This post will dig into specific terms used during an online advertising campaign. Impressions Quite simply, this is the number of times your ads were seen. It doesn’t measure the unique number of people who saw your ad but the number… Continue reading
After looking at some broader range PPC concepts during the first three weeks of the PPC Monday series, this week’s post is going to explore a Google Remarketing campaign. What Is Remarketing Again? A quick refresher because you know what it is. Remarketing is an online advertising technique to have your ads appear in front… Continue reading
Now that we’ve gotten our toes wet after the first two weeks, it’s time to work our way a little deeper and examine pay-per-click advertising vs. search engine marketing. Which one is right for staffing agencies? Are both the right answer? Is neither one the right answer? Is it somewhere in the middle? The Answer… Continue reading
In our first blog post in the PPC Monday series, we provided a baseline of understanding about the world of pay-per-click advertising. Now that we’ve gotten our toes wet, it’s time to figure out if your staffing agency should even be considering online advertising as a marketing option. It might not be the best fit… Continue reading
In an effort to help staffing agencies and recruiters understand the potential in the area of search engine marketing, the Haley Marketing Group is starting a new weekly series with the hope of helping recruiters understand this effective online marketing technique. We’ve coined this series “PPC Monday” because it’s catchy and uses one of the… Continue reading
Facebook is the king of social media. Stories occasionally surface about people leaving Facebook, but let’s put that to bed right now: There are more than 1.79 billion Facebook users in the world – an increase of 16 percent over last year. More than 1.09 billion Facebook users log in daily – an increase of… Continue reading
What if I told you that your LinkedIn profile could send signals to recruiters that you are open to a new job, yet your boss didn’t have to see it? What if I told you (as a recruiter) that you could find these job candidates on LinkedIn and recruit them? That’s exactly what LinkedIn Open… Continue reading
With Black Friday rapidly approaching (or having already started for days by the emails filling up my inbox), the hot trend of retail shoppers always becomes a talking point at this time of year. Google has deemed this holiday retail season the Year of the Supershopper. While the findings relate to the retail sector, a… Continue reading
