Posts by: Mackenzie Froese “Consistency is key.” It’s repeated so often, the saying almost becomes noise. However, in email marketing, this phrase is a cold hard fact. With over 306 billion emails1 estimated to be sent this year, how can you stay in front of your audience (and out of the spam filter)? One easy way is to be… Continue reading
We all know the design and functionality of a website is key to the bottom line of any business in the staffing and recruiting industry. But, with an historic unemployment rate, candidates afraid to return to work, and an unemployment bonus that leaves some people less motivated to return to the job, how can you… Continue reading
You have no doubt been inundated with emails since COVID-19 broke out. Updates from every company you have ever given an email address to or made a purchase from. Are these emails helpful? Are you engrossed in the content, or are you unsubscribing and breathing a sigh of relief for “one less thing.” Sending an… Continue reading
We’re in uncharted territory, yes. I did not have a plan for pandemic-response marketing materials when I rang in the new year. However, as times change, so must our approach to strategic marketing. And now, more than ever, email is a great tool to quickly (and affordably!) stay in front of your clients, candidates, and… Continue reading
The holidays are a busy time for all of us. That is a foregone conclusion. So, how can you cut through the holiday junk mail clutter and find any return on your email marketing investment this time of year? Try these three approaches. Sending a Seasonal Mailing It doesn’t have to be incredibly in-depth or… Continue reading
While at first glance it might not seem like content marketing and Game of Thrones share many similarities, they do have one strong piece of common ground: They work so well because of their episodes. We may not have continued watching season one if we knew exactly how season eight would end. But with nail-biting… Continue reading
I recently traveled for a conference, and the similarities between traveling and marketing struck me (maybe somewhere around 7 miles up in the air). Here is what I think makes a good trip, and a good content marketing strategy. 1. You Need to Be Prepared You can’t get to a destination without the proper preparation…. Continue reading
Does that title sound like clickbait to you? Good. It was. Many companies try to add titles that “trick” readers into engaging, only to ply them with ads or sales-pitch-ridden content that isn’t what the article promised. This can lead to readers quickly “bouncing” from your site, and may even deter them from returning if… Continue reading
… said no one ever. Having fun relieves stress, brings people closer, and is an important part of our everyday lives. So, Why Don’t Staffing Companies Use Fun in Marketing? That’s a question I don’t have an answer for. Maybe some companies are afraid they won’t be taken seriously. Or that it won’t get their… Continue reading
While content and email marketing are always changing, there remains several proven ways to use them to find real return on investment. Use the following five email marketing tactics to see results from your campaign in 2019 and beyond! 1. Promote Available Talent Many staffing agencies expect companies to come to them when they need… Continue reading
Most people are creative by nature. Whether your creativity shines through your work, family life or out-of-office activities, we all need ways to express ourselves outside of the work we have to do. And while Haley Marketing has, by nature, a culture of creativity, there are many benefits any business could obtain – no matter… Continue reading
Whether you’re an email marketing expert or a beginner, these five terms are incredibly common throughout the industry. Do yourself a favor and either brush up your knowledge or learn these words – if you want to succeed in email marketing, you’ll need these in your vocabulary! Open / View Some people prefer the term… Continue reading
Having a background in English, I am a stickler for grammar rules and spelling conventions. So, when I see people who I know are intelligent businesspeople making common errors in their emails, social media posts, blogs and even in their speech, it leaves me, well, speechless. Everywhere you type – whether it’s a job description,… Continue reading
In the world of content marketing, our main goal is to attract prospects to our business by creating original, engaging content. But one of the biggest things prospects are looking for is your personal knowledge. Are you sharing any of it? No matter your role in a company, you have a wealth of staffing and… Continue reading
Recently, I watched a presentation from marketing and customer service keynote speaker Jay Baer, and two statistics he shared stood out to me. 1. 91% of all B2B purchases are influenced by word of mouth 2. 50% of all word of mouth is online If those stats don’t make you nervous, congrats! You must… Continue reading
“Our job is not to create content. Our job is to change the world of the people who consume it.” – Andrea Fryrear, The Agile Marketer Unlike many forms of media and marketing, content marketing is, fundamentally, NOT about you or your business. I know it’s hard, we all like seeing our name and brand… Continue reading
