Posts by: Mackenzie Froese Many times, we face the question: Can’t I just purchase a list of business owners/HR pros in our area who would be good candidates for email marketing? The answer is: No. A hard no. Like, omg, no, you really cannot do that. Not only could that list be a total bust, but you could land… Continue reading
Many staffing and recruiting agencies are hesitant to use email marketing. “Who reads email? What if it goes to their Junk folder? What if they block me?” Those concerns are valid, but unnecessary with a strong email marketing game plan, and a targeted list of recipients. You can see the efforts and return on investment… Continue reading
Besides good business practice, it’s imperative you know every name on your email marketing list. Not only because you want to build effective business relationships and use your marketing budget wisely, but because each contact you don’t actually know could cost you millions. This is especially true if your clients or candidates live outside the… Continue reading
We’ve all had them. A terrible customer service experience that left us fuming. After a three-day battle with an internet company, I have a few lessons in my back pocket that may benefit the staffing and recruiting industry. While you never want to deal with an upset client, candidate or customer, these tips will help… Continue reading
While many marketing trends will shape the outcome of your 2018 efforts, one of the biggest trends for email marketing is personalization. What Is Personalization, and Why Does It Matter? Personalization is targeting not only the email, but its content, to the reader. For staffing and recruiting agencies, this can offer a lot of opportunities…. Continue reading
When you send an email, specifically one to a large group of recipients, there are many possible outcomes. You might get people opening the email, clicking on it, calling you to follow up, or taking other actions. However, one common outcome that causes some confusion is an “email bounce.” What the heck is an email… Continue reading
In a candidate-driven market, like we’re facing now, letting good candidates slip through the cracks is simply not an option. And when you want to place top candidates in better positions, it makes sense to reach out to your current candidate database. Whether they’re currently employed or actively seeking work, these people are only an… Continue reading
If you haven’t started an email marketing program by now, 2018 is the time to dive in head-first! As we’ve already mentioned, email marketing continues to drive the highest return on investment of any marketing outlet – a reported $38 earned for every $1 spent. So, if you want to tap into this ROI machine,… Continue reading
There’s no denying it; our world now is a controversial one. It’s impossible to watch the news or check our social media feeds without hearing about someone who lost their job – and credibility – because of their actions. And while your company is hopefully far and away from any serious scandal, there’s no way… Continue reading
Now, wait. Before you start asking why you get an invoice from Haley Marketing, I don’t mean that there is no cost to a marketing program. (I know, semantics.) What I’m saying is that a good marketing program provides enough return on investment that you make back not only what you’re spending … but more!… Continue reading
What should we be doing on social media? How should our website function? These are two of the most common questions we receive at Haley Marketing. While we’re happy to cater a custom social media or website strategy for your business, you can use this simple checklist to see if you’re doing enough on your… Continue reading
Search algorithms always give preference to sites that feature fresh, relevant content. Say it with me: “Fresh, relevant content.” No, this doesn’t mean the two paragraphs you published on your company “blog” that have sat unclicked since 2014. And no, it doesn’t mean the “About Us” section of your website that hasn’t been updated since… Continue reading
We’ve heard it a million times this year – it’s a candidate market. And with the lowest unemployment rate since 1973, you’re facing the challenge of fighting everyone else in the industry for good candidates – let alone top hires. So, what type of marketing armor can you wear when you run head-on into the… Continue reading
An email subject line is the virtual equivalent of your foot in the door. Whether you’re sharing some new positions available at your staffing agency, or you’re showcasing some incredible employees you have ready to get to work, you need to make a great pitch to get inside their office…or inbox. So, how can you… Continue reading
Business ethics generally dictate that once you have done business with someone in the past – placed a candidate, filled a temporary position, helped offload payrolling duties – they are, and always will be, your client. And they’re happy to receive emails, calls and information from your staffing business in the future. However, Canada’s Anti-Spam… Continue reading
“Is email marketing really worth it?” I get this question a lot. And my answer is always undoubtedly YES! The reason is simple: as always, email marketing continues to drive the highest return on investment of any marketing outlet – a reported $38 earned for every $1 spent. But you want to see solid evidence…. Continue reading
