Posts by: Maggie Neese Today, content overload is a very real problem. There are blogs, social posts, videos, podcasts, press releases and much more available at the click of a mouse. So, is a blogging program, often the core of a content marketing strategy, really effective? The answer is yes. A content strategy that includes posting original content directly… Continue reading
In the past 21 years, Haley Marketing has learned a lot about what works well in marketing for the staffing industry. Our experience has allowed us to work with clients across all industries in staffing and recruiting and learn what is successful across the board, and for specific niches and clients. How have we learned… Continue reading
You may be familiar with the policy where UPS saved millions of dollars by essentially eliminating the left-hand turn for their truck drivers. While this often means they’re not taking the shortest or most direct route, the decision has saved fuel, reduced waiting time and reduced the chances of accidents. According to CNN, the results… Continue reading
Social media is no longer something that can be overlooked – it’s part of your business. If someone searches for your company on Facebook or LinkedIn and you don’t exist, it’s unlikely they will continue to dig to find information about your company – they will simply move on. Don’t miss out on the opportunities… Continue reading
Website traffic from LinkedIn up 246.8%. Web traffic from Facebook up 4,950%. Overall traffic from social media up 887%. Our client achieved these massive social media gains in less than one year. What’s their secret? They became more strategic, intentional and consistent in the way they used social media – with a little help from… Continue reading
How can you keep up with the ever-changing best practices when adding new content to your blog? As search engines become smarter and more content is readily available, things will continue to change. However, you should follow these best practices to help you write great content that stands out and benefits both search engines and… Continue reading
Licensing of stock assets can be a confusing topic, as most people are not familiar with the details and restrictions. Here’s what you need to know: When you work with Haley Marketing Group, each and every digital asset needed for your project is properly acquired and licensed by HMG for your specific assignment. A digital asset… Continue reading
Today, most companies and many individuals have blogs. In a world where there’s a ton of content out there, you shouldn’t miss out on the opportunity! However, you should never just “blog because everyone is blogging.” Create your own goals, and determine how a content marketing strategy can best help you achieve these. This makes… Continue reading
Social media offers great opportunities to build your brand and connect with your audiences…but should you use it for self-promotion? No. Well…not directly. Posting content that simply states what your services are won’t benefit you on social media. People aren’t going to engage with this type of content. However, you can position your services as… Continue reading
There are many reasons for a company to have a strong presence on social media. However, doing it because “everyone else is” has never been a good reason to make any decision. So, why does your company need a social media strategy? Building Your Brand Having a strategic social media strategy is a great way… Continue reading
How can you be sure your social media strategy is successful? The answer is simple: goal setting. When you jump into social media, you don’t want to just share content occasionally and hope it’s benefitting your business. You must create a strategy that helps you reach the measureable goals you have set for the program…. Continue reading
At Haley Marketing, we take blogging on as a team effort. Every member of our team participates in creating and sharing blog content. Why? Our clients are important to us – so when someone asks a question, we don’t just answer it. We listen, try to understand the question and the reason for the question,… Continue reading
Today, every business blogs. And many individuals too. With all of that content on the internet, how are you supposed to create content that stands out? Write for Your Audience Just writing isn’t enough. Writing for your audience – clients and candidates – is key. You need to write content that answers questions your audience… Continue reading
So you know the importance of social media for your business, and you’re working on building your presence. But you know you can amplify your efforts if your entire team gets involved. So, what should they do? Here are a few simple ways your team can effectively spend their time on social media: Facebook Your… Continue reading
Are you wondering how blogging makes you unique – when it seems like every company has a blog today? Blogging is a key element of a content marketing strategy, and more and more, companies are taking advantage of this effective strategy. It boosts thought leadership and reputation, enhances search engine optimization efforts and gives you… Continue reading
If you’re still unsure of how to incorporate social media into your daily workday routine, we want to help! Consider these ideas to help you get started: Make it fun. Set up a challenge for your team to participate in social media – provide guidelines about what active participation means, and provide tips on how… Continue reading
