Posts by: Maggie Hinterberger Consistency is critical for a variety of activities in your life – eating healthy, going to the gym, showing up to work every day. Consistency is important in your blogging strategy too, but maybe not in the way you think. Our goal is to teach you How to start a business blogging, so be sure… Continue reading
Do you think blogging is too much work? If any of the below roadblocks are holding you back, consider these tips to simplify the blogging process. Takes too much time. It doesn’t have to. The more you write, the easier it becomes. Forget about being a perfectionist, focus on achieving your goals. Write content that… Continue reading
I was recently talking to a staffing company owner when he explained that he can’t blog for his company, because never felt he could dedicate the time to “finish” a blog post. He has strong opinions and ideas, and he feels like writing a blog post is never done, there’s always more content to add,… Continue reading
The short answer: you shouldn’t. The real question is – why is no one reading the content? Are you writing about relevant topics? Are you publishing blogs without optimizing the copy for both readers and search engines? Are you sharing the content through other outlets to expand your reach? Use these strategies below to take… Continue reading
“Fitting in” is one of those horrible diseases that turn reasonable minds into sheep-gelatin hive minds.” –Alida Nugent, You Don’t Have to Like Me Each of you, as an individual, must pick your own goals. Listen to others, but do not become a blind follower.” –Thurgood Marshall As a business, you may feel pressured to… Continue reading
If the answer isn’t you – it’s time to take control. In the staffing industry, social media has become an indispensable marketing tool for branding and recruiting talent across many industries, from light industrial to healthcare. As a critical tool, you should make sure you have control of these pages, regardless of who creates or… Continue reading
Staffing World’s Tech Park: Skill Marketing for the 21st Century Looking for ideas to help your staffing firm place candidates faster, reinforce your market position and improve your recruitment process? Join Haley Marketing Group at ASA’s Tech Park in Chicago at Staffing World 2017 where David Searns will speak about the Talent Showcase. The Talent… Continue reading
Haley Marketing Group is gearing up to attend Staffing World in Chicago this October. This will be Cathy’s first time and she is excited to attend. Keeping up with the Staffing Industry is a full-time job and this event promises to be a crash course on the issues that are closest to staffing firms; If… Continue reading
Today, content overload is a very real problem. There are blogs, social posts, videos, podcasts, press releases and much more available at the click of a mouse. So, is a blogging program, often the core of a content marketing strategy, really effective? The answer is yes. A content strategy that includes posting original content directly… Continue reading
In the past 21 years, Haley Marketing has learned a lot about what works well in marketing for the staffing industry. Our experience has allowed us to work with clients across all industries in staffing and recruiting and learn what is successful across the board, and for specific niches and clients. How have we learned… Continue reading
You may be familiar with the policy where UPS saved millions of dollars by essentially eliminating the left-hand turn for their truck drivers. While this often means they’re not taking the shortest or most direct route, the decision has saved fuel, reduced waiting time and reduced the chances of accidents. According to CNN, the results… Continue reading
Social media is no longer something that can be overlooked – it’s part of your business. If someone searches for your company on Facebook or LinkedIn and you don’t exist, it’s unlikely they will continue to dig to find information about your company – they will simply move on. Don’t miss out on the opportunities… Continue reading
Website traffic from LinkedIn up 246.8%. Web traffic from Facebook up 4,950%. Overall traffic from social media up 887%. Our client achieved these massive social media gains in less than one year. What’s their secret? They became more strategic, intentional and consistent in the way they used social media – with a little help from… Continue reading
How can you keep up with the ever-changing best practices when adding new content to your blog? As search engines become smarter and more content is readily available, things will continue to change. However, you should follow these best practices to help you write great content that stands out and benefits both search engines and… Continue reading
Licensing of stock assets can be a confusing topic, as most people are not familiar with the details and restrictions. Here’s what you need to know: When you work with Haley Marketing Group, each and every digital asset needed for your project is properly acquired and licensed by HMG for your specific assignment. A digital asset… Continue reading
Today, most companies and many individuals have blogs. In a world where there’s a ton of content out there, you shouldn’t miss out on the opportunity! However, you should never just “blog because everyone is blogging.” Create your own goals, and determine how a content marketing strategy can best help you achieve these. This makes… Continue reading
