Case Study at a Glance

The Challenge:

The client wanted to increase LinkedIn followers to be on par with several competitors who have thousands of followers on the platform.

The Solution:

Haley Marketing Group took an unconventional approach, expanding blog and social media topics outside the realm of staffing to include more general-interest topics, especially those related to COVID-19.

The Results:

A gain of nearly 900 followers to the client’s LinkedIn page, a 196% increase in social followers overall, a 24% increase in impressions and an increase in unique visitors of 83%.

Client Background and Challenge:

ProStaff Solutions is a staffing company with nine offices serving New Jersey, Philadelphia and Orlando. Placing manufacturing, warehouse, office and IT professionals, ProStaff is known for its personalized service and customized solutions, even for rush orders.

The firm wanted more of a presence on LinkedIn to compete with other firms in their markets with thousands of followers. They also wanted to emerge as a leader during the COVID-19 pandemic. They wanted to become a resource for employers who struggled to find people and job seekers unsure of whether or how to return to work.

The Solution:

Our team suggested a revamp of ProStaff’s blog content to include both relevant and fun topics that would catch attention rather than simply relying on straightforward recruiting and management tips. The team also decided to invest in creating “thumb-stopping” imagery that would capture attention while users scrolled through their feeds.

 

 

In addition to providing staffing and job search thought leadership, the expanded topics included industry-specific information as well as COVID-19 topics that were a bit outside the box for a staffing company. These included topics of interest to parents, families and the general public and also included content specific to COVID-19 workplace issues.

One of the more “fun” topics that generated interest was a blog post entitled, “10 Easy & Healthy Recipes You Can Cook With Your Kids.” While not staffing-related, it was of interest to many of ProStaff’s clients and potential candidates quarantined at home with their children.

 

 

Haley Marketing also incorporated “thank you” posts to essential workers and healthcare workers, and helped ProStaff develop a brand that showed they cared about safety during the pandemic.

 

 

Topics like this helped give ProStaff more of a relatable and accessible brand online.

Results:

In the past eight months, ProStaff has gained:

900
New Followers

On LinkedIn

24%
Increase

In Post Impressions

196%
Increase

In Followers

83%
Increase

In Unique Visitors