Case Study at a Glance

The Challenge:

Build a high-performance website to match our client’s updated brand identity and message – and drive job seekers to their postings.

The Solution:

We delivered a beautiful, feature-packed site that reflects their new branding, while improving both SEO results and user experience.

The Results:

The new site has increased job board traffic an incredible 771% – and earned a coveted Genius Award Grand Prize from the American Staffing Association!

The Challenges:

A woman-owned business with Supplier Diversity Office Certification, Johnson & Hill Staffing has connected talented people with great job opportunities throughout Western Massachusetts and Northern Connecticut since 1995.Having recently completed a major rebrand, their leadership team knew they needed a new site to:

  • Reflect the firm’s new look and message.
  • Improve SEO, implementing a strategy to consistently increase traffic from search engines with great content, improved UX, increased relevancy for their audiences, and improved site performance.
  • Maximize response, getting people to take actions like: Searching/applying to a job; requesting information; consuming and sharing content; and opting in to ongoing communications.
  • Deliver a fast, seamless experience on any device.

The Solution

Like most small businesses, Johnson & Hill needed to balance their goals with their budget. To maximize the “bang for their buck,” we recommended a Starter Site that minimized initial design costs, while still delivering the performance and functionality they wanted, including:

  • local photography to illustrate their regional focus;
  • custom enhancements to make the design uniquely fit their brand;
  • intuitive drop-down navigation making content and features easy to find;
  • dynamic client and candidate testimonials throughout the site to build credibility;
  • nonintrusive fly-ins and other calls-to-action to drive response;
  • company blog, as well as Staffing and Candidate Resources Centers, providing deep educational content;
  • all main pages are optimized around specific keyword strategies; and
  • time entry and ATS systems are fully integrated with the site.
Johnson and Hill Website

The Results

Attractive, robust and optimized for mobile, Johnson & Hill’s website reflects their updated brand identity, while improving both SEO and user experience. Since launching the new website January 17, 2018:

  • job Board traffic is up 771%.
  • traffic from social has increased 148 percent; and
  • traffic to their content and jobs portal is dramatically higher.

In fact, their new website is so impressive, it won a coveted 2018 American Staffing Association Genius Award for “Company Website” and was the Overall Grand Prize Winner for their revenue class!

In our client’s words:

“I know there are other companies that do marketing in our industry, but I always felt they weren’t very sophisticated. With the marketing we get from Haley, we are absolutely seen as a more serious, qualified company.”

Andrea Hill, Johnson & Hill Staffing