"Our social media marketing was non-existent!"
CoWorx Staffing Services needed to make vast improvements in their social media marketing. Past efforts had been limited and sporadic. There was no centralized strategy or campaign management...and the results were non-existent.
CoWorx leadership team wanted to create a stronger social presence. They wanted to increase followers on Facebook, LinkedIn and Twitter, drive more traffic to their corporate website, and generate more sales leads and job applicants. They needed a proven social media marketing strategy for staffing agencies, and we were up for the challenge.
Haley Marketing's Social Pro Service
CoWorx implemented Social Pro, a fully-managed social media marketing solution designed specifically for the staffing industry.
Haley Marketing worked with CoWorx Staffing's marketing team to custom tailor their Social Pro strategy to their corporate objectives. While the specific campaign activities are updated every 90 days, the Social Pro program generally consisted of daily posts on Facebook, Twitter, LinkedIn, and Google+ and quarterly published content to YouTube.
Results...by the Numbers
(July 1, 2014 - June 30, 2015)
2,904 Engagements on Facebook
90,000 Total Impressions
474 Engagements on Twitter
210 Link Clicks, 118 Retweets
Real "Business" Analytics
How did Social Pro help CoWorx bottom line?
in Social Referrals
of social visitors navigating to their contact page.
(That’s over 850 qualified leads attributed to Social Pro!)
American Staffing Association
CoWorx Social Pro campaign was recognized by the American Staffing Association as the best social media marketing initiative by companies over $100 million in the staffing industry.