The Challenge

"Our social media marketing was non-existent!"

CoWorx Staffing Services needed to make vast improvements in their social media marketing. Past efforts had been limited and sporadic. There was no centralized strategy or campaign management...and the results were non-existent.

CoWorx leadership team wanted to create a stronger social presence. They wanted to increase followers on Facebook, LinkedIn and Twitter, drive more traffic to their corporate website, and generate more sales leads and job applicants. They needed a proven social media marketing strategy for staffing agencies, and we were up for the challenge.

The Solution:

Haley Marketing's Social Pro Service

CoWorx implemented Social Pro, a fully-managed social media marketing solution designed specifically for the staffing industry.

Haley Marketing worked with CoWorx Staffing's marketing team to custom tailor their Social Pro strategy to their corporate objectives. While the specific campaign activities are updated every 90 days, the Social Pro program generally consisted of daily posts on Facebook, Twitter, LinkedIn, and Google+ and quarterly published content to YouTube.

Results...by the Numbers

Follower Growth*

29.66%

Facebook Likes

(July 1, 2014 - June 30, 2015)

86.76%

LinkedIn Followers

(October 1, 2014 - June 30, 2015)

50.97%

Twitter Followers

* Organic growth, no paid adds or campaigns

Follower Activity

2,904 Engagements on Facebook
90,000 Total Impressions

2,022 Engagements on LinkedIn
169,084 Total Impressions

474 Engagements on Twitter
210 Link Clicks, 118 Retweets

Real "Business" Analytics

How did Social Pro help CoWorx bottom line?

380%
increase

in Social Referrals

28.14%
conversion rate

of social visitors navigating to their contact page.

(That’s over 850 qualified leads attributed to Social Pro!)

American Staffing Association
VOICE Award

CoWorx Social Pro campaign was recognized by the American Staffing Association as the best social media marketing initiative by companies over $100 million in the staffing industry.

Ready to take your Social Media Marketing to an award-winning level?

Learn more about Social Pro