StaffMasters website redesign
in this case we had lots of them
Make StaffMasters stand out!
Position StaffMasters as one of the top workforce solutions firms in the Carolinas.
Sell! Clearly convey the range of services StaffMasters offers.
Staffing. High volume workforce management. HR consulting. This site needs to sell everything without being confusing.
Simplify the application process.
Make it easier for both job seekers AND internal staffing managers.
Drive more traffic from Google and other search engines.
Make it easy to use!
Ensure the site is usable for any type of employer or job seeker.
Game Plan...this is more than a website!
This project was bigger than a website, and Haley Marketing provided a complete marketing strategy, which included updated positioning, development of a compelling "core story," an integrated direct marketing campaign, a new website, blogging and social media marketing, and sales collateral.
The new site looks great!
Modern design. Clean interface.
Tall home page introduces StaffMasters' range of services and allows immediate access to jobs.
Large format drop down navigation makes it easy to jump to any point in the site.
Detailed local office pages -
convenient for candidates and great for SEO
Updated eEmpACT job board integration - makes it easier to apply and helps avoid duplicate candidate applications.
Mobile optimized responsive design
Monthly blogging, educational articles, and newsletters for employers and job seekers.
Just the Stats...
Since launch in March of 2014 through June of 2014 the website has seen:
376,777 page views
81% of the traffic is from new visitors.
Almost 20% of the site traffic is organic.
Of the traffic from social sites, 78% of the traffic is from Facebook and 10% from LinkedIn.
The average session from social media is 2x the average time spent from all other referral sources.
The average time spent on a page for the website is 1:48 , which is well over the industry average of 1:20 . The average time spent on the blog pages is 5:34 ; meaning that users are reading and engaging with the content.
Want to see what we can do for you?Click here to set up
a free website consultation.