The Project...

StaffMasters website redesign

The Challenge...

in this case we had lots of them

    1. Make StaffMasters stand out!
      Position StaffMasters as one of the top workforce solutions firms in the Carolinas.
    2. Sell! Clearly convey the range of services StaffMasters offers.
      Staffing. High volume workforce management. HR consulting. This site needs to sell everything without being confusing.
  1. Simplify the application process.
    Make it easier for both job seekers AND internal staffing managers.
  2. Improve SEO.
    Drive more traffic from Google and other search engines.
  3. Make it easy to use!
    Ensure the site is usable for any type of employer or job seeker.

Game Plan...this is more than a website!

This project was bigger than a website, and Haley Marketing provided a complete marketing strategy, which included updated positioning, development of a compelling "core story," an integrated direct marketing campaign, a new website, blogging and social media marketing, and sales collateral.

The Results...


The new site looks great!

Modern design. Clean interface.

Tall home page introduces StaffMasters' range of services and allows immediate access to jobs.

Large format drop down navigation makes it easy to jump to any point in the site.

Detailed local office pages -
convenient for candidates and great for SEO

Updated eEmpACT job board integration - makes it easier to apply and helps avoid duplicate candidate applications.

Mobile optimized responsive design

Monthly blogging, educational articles, and newsletters for employers and job seekers.

Just the Stats...

Since launch in March of 2014 through June of 2014 the website has seen:

194,763 sessions

162,047 users

376,777 page views

81% of the traffic is from new visitors.

Almost 20% of the site traffic is organic.

Of the traffic from social sites, 78% of the traffic is from Facebook and 10% from LinkedIn.

The average session from social media is 2x the average time spent from all other referral sources.

The average time spent on a page for the website is 1:48 , which is well over the industry average of 1:20 . The average time spent on the blog pages is 5:34 ; meaning that users are reading and engaging with the content.


"We needed help developing a new website with complementary social media presence to go to market and upgrade our brand image and messaging. Haley Marketing met and exceeded our expectations. They were mindful of our budget, respectful of our wishes, and patient with our revisions! Ultimately their understanding of our industry and perspective on our market position enabled them to articulate a strategy and comprehensive program that achieved our objectives. For those who struggle to find a meaningful connection in a marketing investment and revenue, trust Haley Marketing to deliver a program that can be measured and validated. We are very pleased with the outcomes and look to Haley’s professional team as we continue to build our brand. They presented real ideas for our business to yield profitable results. I recommend them without reservation."

Vance Tiller, CSP, CSC
Director of Sales and Client Development

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