The Challenge: Maintain and nurture relationships with clients and candidates.
Our client, the Quantum Group of Companies, has earned its reputation as the full-service human resources partner of choice by providing unique and effective recruitment solutions that meet clients’ complex staffing needs. After 40 years in business, Quantum is a true success story, with a portfolio that includes a full range of permanent and temporary recruiting services in all disciplines and at all levels.
Even though Quantum had built a solid reputation, they did little marketing and had no way to remain top-of-mind with clients and candidates. With heavy competition in their region, it was hard for Quantum’s sales people to stay in touch with every client and prospect, and all too often clients would call other staffing companies to fill their needs.
- We implemented a candidate and client newsletter for three geographic areas—New York, Toronto/Ottawa and Montreal/Quebec City.
- For clients, the eNewsletter positions Quantum as an expert in workforce solutions, and the candidate version offers job seekers advice on career development and work-life balance.
- To reach Quantum’s French-speaking audience, we developed a custom program that instantly translates every newsletter—and piece of web content—from French to English or English to French.
The Results: Increased one-on-one communication with clients and candidates.
Quantum received their first job order from the newsletter just three days after the first issue went out. And it continues to keep Quantum in front of clients and drive job orders. They have also maintained view rates of 30%, higher than the US national average, and their click-throughs have been averaging 30% (anything above 15% is considered fantastic).